Laop Elkann and BMW Partnered To Reveal the Exclusive Memphis Style Cars in Milan

0 points

Garage Italia’s Colorful BMW Memphis Style Cars will Make You Way Happier than it should!

Garage Italia’s Colorful BMW Memphis Style cars will make you feel inspired again! Wait to see the interior of these cars!

Have you ever wanted your own Art Car? Wanted your own car that has stunning art all over the body of the car?

If the answer is yes to these questions, then you should really pay attention at what’s coming.

The Memphis Group and its founder Ettore Sottasass, famous for their furniture designs made from unusual materials with original graphic patters, brought something new to the BMW cars we all know and love.

“Looking back at Memphis we wanted to be revolutionary at that time and break away from the rules of composition and of styles,” says de Lucchi recalling working with the design studio in its early days.

“We wanted to be shocking – to create a new way of designing and perceiving design. We wanted a new way to define the meaning of our existence.”

“Not with negativity, but with optimism; celebrating decoration, and with a colorful sense of real involvement. In this way, the core of Memphis, of what we did and what we desired, is timeless.”

And so, the company partnered up with car manufacturer BMW, to release some of the most colorful BMW Memphis Style cars you’ve ever seen.

Garage Italia’s Colorful BMW Memphis Style Cars will Make You Way Happier than it should!
Garage Italia’s Colorful BMW Memphis Style Cars will Make You Way Happier than it should!
Garage Italia’s Colorful BMW Memphis Style Cars will Make You Way Happier than it should!
Garage Italia’s Colorful BMW Memphis Style Cars will Make You Way Happier than it should!
Garage Italia’s Colorful BMW Memphis Style Cars will Make You Way Happier than it should!
Garage Italia’s Colorful BMW Memphis Style Cars will Make You Way Happier than it should!

“The cars here, we believe, are a small revolution and the beginning of something new,” said Adrian van Hooydonk, senior vice president of BMW Group Design.

He says that the company is very excited about the collaboration and admits that he admires their partners for the provocative ideas.

Garage Italia’s Colorful BMW Memphis Style Cars will Make You Way Happier than it should!
Garage Italia’s Colorful BMW Memphis Style Cars will Make You Way Happier than it should!

The entire process took over five weeks to complete the Memphis Style cars.

Elkann says “ideas have no interest if they don’t come true. This project holds a special place in my heart so when I talked to BMW about it and they liked it, my eyes and heart immediately started smiling. This is something I’ve always wanted to do and truthfully would never have had the opportunity to do so.”

Garage Italia’s Colorful BMW Memphis Style Cars will Make You Way Happier than it should!
Garage Italia’s Colorful BMW Memphis Style Cars will Make You Way Happier than it should!
Garage Italia’s Colorful BMW Memphis Style Cars will Make You Way Happier than it should!
Garage Italia’s Colorful BMW Memphis Style Cars will Make You Way Happier than it should!

After the cars have been released in Milan, they are going to be exhibited at Frieze New York.

Garage Italia’s Colorful BMW Memphis Style Cars will Make You Way Happier than it should!
Garage Italia’s Colorful BMW Memphis Style Cars will Make You Way Happier than it should!
Garage Italia’s Colorful BMW Memphis Style Cars will Make You Way Happier than it should!
Garage Italia’s Colorful BMW Memphis Style Cars will Make You Way Happier than it should!
Garage Italia’s Colorful BMW Memphis Style Cars will Make You Way Happier than it should!
Garage Italia’s Colorful BMW Memphis Style Cars will Make You Way Happier than it should! |source: BMW.com|

The price of the cars is unique, with each price tag available upon request.

What do you think about these unique cars? Would you like to drive one of them?

Submit reply

Login

Sign in to alux.com or create an account

Lost password?

Signup

If you already have an account, please sign in

Forgot Password

Please enter your username or e-mail address to recover your password.

Hey there!

In order to submit a post to Alux.com you must be logged in.

Already have an account? Click here to sign in