10 Things an Influencer Must Know

18 December 2020

With Great Popularity, Comes Great Responsibility. Live up to Your “Influencer” Status With These 10 Things in Mind.

Aluxers, everybody wants to be an influencer. It looks glamorous, you get free sh*t and its money for jam… right? WRONG!

In fact, there’s been a dramatic shift in how people perceive influencers. Many businesses are calling so-called influencers out for expecting free stuff and making promises they don’t deliver and that doesn’t do any favours to the actual influencers who are out doing what they’re supposed to do… influence.

So, how can influencers shift the focus back to what their real purpose is on social media and how can those who still want to become an influencer, do it in an over-saturated market?

Let’s find out.

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As an influencer, a fun YouTube upload might be more of your thing than a long read. You can watch the video version of this article right here:

With that said, let’s begin with the first pro tip for influencers.


The Influencer Market Is Over-Saturated

We know this already, but that shouldn’t stop you from wanting to “be an influencer”. There are millions of artists in the world, but that doesn’t stop someone from following their dream of becoming an artist, does it?

So, if your end goal is to become an influencer, you need to change your perspective. Instead of thinking the job is easy and you get free sh*t, take the job seriously and understand that if you’re an influencer, your job is to influence. But if you believe your job is to get a free bag and influence people to buy said bag, then you’re not the right person for the job. It runs so much deeper than buying the bag.

Think of something you’re passionate about and if it’s fashion using vegan materials and well-paid staff, then share that journey first before trying to sell the products. The products will sell themselves when people realize you’re doing it for the right reasons.

Even in an over-saturated market, 2020 turned out to be the biggest financial year for some influencers. Check out 10 Highest Earning Youtubers of 2020.


Don’t Mistake Being an Influencer With Being Controversial

There is a huge difference Aluxers, and the problem is that people are doing the craziest sh*t just to get internet fame, and it’s gotten out of hand.

Influencers giving away stuff to homeless people and then posting it on social media is completely cringeworthy. They’re doing it for the likes, and not because they genuinely care, and that’s just bull.

And we’re not saying don’t help but do it differently. Uplift a homeless person. Get your followers involved and get the person cleaned up, a place to sleep, some kind of employment, and watch that person grow from strength to strength… instead of just dumping cash in his lap and hoping for the best.

Rule of Thumb, Aluxers, don’t be a dick for clicks.


You Don’t Influence by What You Say, You Influence by What You Do

We tell that to parents all the time. Your children watch what you’re doing, not what you’re saying. Same with influencers, your followers are basically your children, so show them the right way to do things.

You’ve heard the saying, “Monkey See, Monkey Do,” so, if you’re doing stupid, dangerous stuff, people will do the same – and it’s just a recipe for disaster.


An Influencer Is First a Content Creator

Aluxers, if this is the line of work you’re keen on, then know this, before you’re an influencer you are a content creator. And you need to have your a-game on when it comes to creating content, because you’ll have to find a niche in a market that already has a million beauty influencers, and a million fit guys, and several million travel and food influencers.

Where do you fit in? How does your content stand out from the rest? What makes you unique from the rest?

Work on all that first before just hoping that good looks will suffice.


Build a Community Around a Topic You Care About

Aluxers, to further expand on our previous point, find your passion. And if your passion is becoming famous, you will need to rethink your strategy.

Followers are growing tired of the “look at me, I’m pretty and famous” kind of influencer. They want someone who is making a genuine difference. Even if that genuine difference is advertising a lipstick that honestly doesn’t come off when you’re eating or drinking, or a shampoo that really does make your hair thicker and stronger.

Followers want influencers to cut the crap and be real and endorse things that actually work. At the end of the day, if you as the influencer are telling followers that a specific product really works, and it doesn’t, it reflects badly on you.


The Market Value of an Influencer Is the Convert, Not the Number of Likes

Aluxers, if an influencer has a million likes on a picture advertising Soda Stream, but they only managed to sell 8 of them, then that influencer has little market value.

Brands need to see sales happening in order for it to be profitable and that’s the influencers job. You’re not much of an influencer if you can’t make the sales.


Don’t Look at Celebrities as the Blueprint for Influencing

That “influencer” status is a by-product of their fame. You shouldn’t compare yourself to how the celebs are doing – but rather look at people just like you who worked hard, persevered and stuck it out. So many wannabe influencers quit far too early, when they realize it’s not easy, glamorous, and it’s tough to get really unique content going.

But if you do it for the right reasons and with the right attitude – you can make a success of it.


Your Opinion Doesn’t Matter Unless You Are Really Smart or Really Dumb

Controversial, we know, but the idea is that a lot of people think that just because they post 42 stories a day, rambling about topics they barely understand, will make them famous at some point.

Aluxers, it doesn’t work like that. Unless you are truly an expert in a specific field, best to keep your comments to yourself. You’ll just make yourself look unintelligent and uniformed, of which neither are a good look.


You Need to Be Credible and Truthful

There are so many influencers that are being called out for being dishonest or misleading their followers, and it’s a long fall from grace when that happens. Rather be honest, and truthful and remember, you are your own PR executive. So, you need to be selective in who you join hands with and who you promote, and if their values align with yours.

Like buying director of MatchesFashion, Natalie Kingham puts it, “It’s not just about what an influencer wears, but the brands they align themselves with and support.”


Take the Job Seriously

Aluxers, we loop directly back to our number one. Even though the market is over-saturated, there is space for more. Advertising on social media is still far more effective than the traditional methods, but if that is really what you want – then take it seriously.

Be honest, truthful and a genuine influencer that gives a damn about their followers… and then Aluxers, you’re on the right path to being an influencer.


What advice can you give to those wanting to become an influencer? We value your input.