Most Innovative Coca-Cola Marketing Campaigns

0 points

9.Happy Cycle

Coca-Cola comes up with a new amazing idea to pay for a Coke: by riding a whimsical bike!

In partnership with Bicyle Network, a brand new program was born – “Happy Cycle” that gets you moving and it’s also so fun!

It focuses on promoting a healthier lifestyle – as they say “we believe the more you move the happier you feel.”

So, in order to grab a coke you have to ride the bicyle for an average time of 23 minutes or whatever it takes you to lose 140 calories – the equivalent of a Coke bottle.

 

What do you think? Would you ride the bicyle for a free Coke?

Let’s reunite the generations with #8!

NEXT: #8 Happiness Creator Machine

Next page

Submit reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Login

Sign in to alux.com or create an account

Lost password?

Signup

If you already have an account, please sign in

Forgot Password

Please enter your username or e-mail address to recover your password.

Hey there!

In order to submit a post to Alux.com you must be logged in.

Already have an account? Click here to sign in