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Most Innovative Coca-Cola Marketing Campaigns

18 June 2014

9.Happy Cycle

Coca-Cola comes up with a new amazing idea to pay for a Coke: by riding a whimsical bike!

In partnership with Bicyle Network, a brand new program was born – “Happy Cycle” that gets you moving and it’s also so fun!

It focuses on promoting a healthier lifestyle – as they say “we believe the more you move the happier you feel.”

So, in order to grab a coke you have to ride the bicyle for an average time of 23 minutes or whatever it takes you to lose 140 calories – the equivalent of a Coke bottle.

 

What do you think? Would you ride the bicyle for a free Coke?

https://www.youtube.com/watch?v=N3P73agzjBg

Let’s reunite the generations with #8!

NEXT: #8 Happiness Creator Machine

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