Most Innovative Coca-Cola Marketing Campaigns
9.Happy Cycle
Coca-Cola comes up with a new amazing idea to pay for a Coke: by riding a whimsical bike!
In partnership with Bicyle Network, a brand new program was born – “Happy Cycle” that gets you moving and it’s also so fun!
It focuses on promoting a healthier lifestyle – as they say “we believe the more you move the happier you feel.”
So, in order to grab a coke you have to ride the bicyle for an average time of 23 minutes or whatever it takes you to lose 140 calories – the equivalent of a Coke bottle.
What do you think? Would you ride the bicyle for a free Coke?
Let’s reunite the generations with #8!