7.Friendly Twist
The next program in our top 10 most innovative Coca-Cola marketing campaigns, the “Friendly Twist” is proof that they continue to spread the idea of sharing!
As its name states, it is a campaign designed to help strangers become friends. They designed a special cap for the Coke bottles that can’t be opened without another one.
Therefore, they placed a stash of bottles into a campus and the only way to open the Coke was by partnering with someone else.
The experiment was, of course, a success and broke the ice on the first day for all the college freshmen!
https://www.youtube.com/watch?v=t9cmoT_wb0A
Want to be part of the 2014 FIFA World Cup? #6 takes you there!
