4.2nd Lives
As a devoted fan of recycling, Coca-Cola goes once again with an ingenious campaign to encourage the reuse of plastic.
“2nd Lives” presents a line of 16 specially designed caps which can be used on the empty bottles and transform them into painbrushes, pencil sharpeners, waterguns, toys and so on.
Once again, they asked the perfect questions:
“What if empty Coke bottles were never thrown away? What if they had a life after Coke?”
https://www.youtube.com/watch?v=rWgCQgzJOU4
#3 is the loveliest way to make people happy all over the world on Christmas time!
