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Most Innovative Coca-Cola Marketing Campaigns

3.Christmas Balloons

Last year, during the time of Christmas, the Coca-Cola company found another way to surprise us!

They installed a magical vending machine which had two options from which you could choose: “Free Coke for You” and “#Share the Good”. The true magic happened if you chose the #ShareTheGood option. The top of the machine would then open and a red balloon carrying a gift flew across the sky. Eventually it would fall down and make a stranger happy.

We can say that Coca-Cola succeeded in creating Santa himself!

I have to admit, I got goose bumps from #2!

NEXT: #2 Hello Happiness

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