5. Bud Light “Up for Whatever” – $12 million
If you think that the $12 million budget was spent on the main star’s paycheck, you thought it wrong. In fact, there is a slight chance that he didn’t get paid at all. Just to experience what he had throughout the process of making this is probably enough.
Well, he got to ride an exclusive limo with Reggie Watts, meet Don Cheadle and his Ilama, play table tennis with Arnold Schwarzenegger, and get on stage with OneRepublic! Forget about getting paid, I would pay for those amazing experiences.
Ian Rappaport, a regular Joe in this ad, did not know he was filmed. He thought he was just having an awesome night with Bud Light beer in his hand.
This out-of-the-box commercial was made especially for the 2014 Super Bowl. There were so many people involved in the making, including those celebrities mentioned above. Good thing none of them are the most expensive celebrities to book!
