14. Ferrari & Shell “Circuit” – $4.5 million
I know I gave you fifteen reasons to think twice about buying a Ferrari. But don’t get me wrong, I do love to admire Ferrari cars. To me, this Italian automaker got its way through some of their greatest Formula 1 drivers, Michael Schumacher and Kimi Räikkönen (the guy on the picture above). To others, this $4.5 million commercial may be how.
The commercial debuted back in 2007. Ferrari and Shell have been together side by side to achieve many things in the automotive world, especially in Formula 1 Grand Prix racing. During their glorious era, Ferrari-Shell was a deadly combination for fast, strong, and super car on track.
This particular advertisement took up a lot of the companies’ budget for the filming process. Here, they show a sequence of Ferrari cars going around the world. And they did literally go around the world to shoot this ad: from Rome, Rio de Janeiro, to the legendary Monaco race track.
For almost the entire commercial, it shows nothing but the transformation of Ferrari race cars. And there is no sound but the roaring engine. As a Formula 1 fan, that is the sound of heaven to me!