5. ITA Software: $700 million
The United States-based travel industry software company was founded in 1996 by computer scientists from MIT.
Before Google, ITA Software had quite a reputation among people from all around the world.
By requiring the ITA Software, Google got their hands on the technology of their software and was able to organize flight times, prices and date, because they wanted to get into the travel industry as well.
The result? Google provided their platform to users on airlines and other travel agencies.
ITA Software was another acquisition on Google’s list. An expensive acquisition I might add. A $700 million expensive.
