5. Right Media: $680 million
The 5th most expensive acquisition by Yahoo is Right Media. The online advertising company that operates the Right Media Exchange, it enables advertisers, publishers and networks to trade digital media.
Technology providers develop services for the Exchange via APIs. The company, Right Media was founded by Michael Walrath and brothers, Noah and Jonah Goodhart.
Since Yahoo! bought the company on April 29, 2007 Right Media has been integrated with Yahoo!’s offerings to small businesses.
On 30 April 2007, Yahoo! announced the acquisition of Right Media in a total transaction valued at approximately $680 million.
via conversionrater
