6.Amnesty International: Human Rights
Amnesty International collaborated with advertising agency Colenso BBDO to create this striking campaign.
This ad shows us some really disturbing pictures!
The three images present a man who is the victim of beating, execution and rebels, surrounded by a crowd of thousands of people who turn their back and ignore the whole scene.
The illustrations speak for themselves and the caption strengthens the message:
“Ignore us. Ignore human rights.”
No need to say that the campaign was a real success and won a Silver Press Lion at Cannes International Advertising Festival in 2010!
Mothers take care of the world at #5!
