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Danica Patrick net worth

Danica Patrick

How much is Danica Patrick Worth? Danica Patrick Net Worth in 2026

$ 70 million
Danica Patrick Net Worth
$3,000,000 / year
Danica Patrick salary

Danica Patrick’s net worth is estimated at $70 million as of October 2026. Danica Patrick is the most successful woman in American open-wheel racing, with the only IndyCar win by a woman, and later a NASCAR driver, broadcaster and founder of the Somnium wine brand. Years of sponsorship, led by GoDaddy, mattered more to her income than prize money.

Net worth (our estimate) $70 million (range $40 million to $80 million)
Estimated annual income About $3 million a year (our estimate, from broadcasting, podcast, wine and brand work)
Born March 25, 1982, in Beloit, Wisconsin (age 44)
Country United States
Known for 2008 IndyCar win, 2013 Daytona 500 pole, GoDaddy ads, Somnium wine
Main income sources Sponsorships, racing pay, broadcasting, wine, apparel and podcast

How much is Danica Patrick worth in 2026?

We estimate Danica Patrick’s net worth at about $70 million in 2026. Public figures range from $40 million to $80 million, with most recent ones nearer $80 million. We take a number in the upper-middle of the range, because her best income was sponsorship, which pays while the race results do not.

Racing pay was good but not extreme. She raced in IndyCar from 2005 to 2011, then moved to NASCAR, making 191 Cup starts with no wins and seven top-tens before leaving full-time racing after 2017. Public estimates for her NASCAR income alone run above $14 million for 2010 to 2015. GoDaddy is the most-cited endorsement partner. One source describes a $10 million, three-year deal, which we treat as a single-source figure; another credits the brand with a long run of Super Bowl commercials.

The more recent wealth comes from businesses. She owns Somnium wine, a Napa-region label with a 24-acre vineyard on Howell Mountain, and the Warrior by Danica Patrick apparel line, made with G-III Apparel Group. Add broadcasting for NBC and Fox, Sky Sports F1 punditry from 2021, and the Pretty Intense podcast, and the total reasonably reaches $70 million after tax.

How Danica Patrick built it

  • Broke through in racing. She won the 2008 IndyCar race, the only win by a woman in the series.
  • Leaned on sponsors. GoDaddy was her best-known partner, and sponsorship paid more than prize money.
  • Built businesses after racing. She owns Somnium wine and the Warrior apparel line, and works in broadcasting.

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Danica Patrick in 2026: what they have been working on

  • 2024: Appeared as a pundit in season 6 of Netflix’s Formula 1: Drive to Survive.
  • Since 2021: Works as a Sky Sports F1 pundit, starting with the US Grand Prix.
  • Since 2019: Studio analyst for NBC’s Indianapolis 500 coverage.
  • August 2019: Launched the weekly podcast Pretty Intense.
  • Ongoing: Runs Somnium wine and the Warrior apparel brand.

How Danica Patrick makes money

Patrick’s income has moved from the cockpit to the cap table. The streams, roughly in order of importance, are below.

  • Sponsorships and endorsements. GoDaddy, Nationwide, Chevrolet, Coca-Cola, Lyft and Tissot, among others. A GoDaddy reunion in January 2018 funded her “Danica Double” final races.
  • Racing pay and winnings. IndyCar from 2005 and NASCAR from 2010 to 2017, with reported earnings of over $14 million in NASCAR through 2015.
  • Somnium wine. Napa-region label with a 24-acre vineyard in St. Helena, California.
  • Apparel. Warrior by Danica Patrick, made with G-III Apparel Group.
  • Broadcasting and podcast. NBC’s Indianapolis 500 coverage, Fox NASCAR analysis, Sky Sports F1, and the Pretty Intense podcast.

What Danica Patrick teaches (and what to take from it)

Patrick’s career leans on two ideas: take the chance the field gives you, and use the attention to build things you own.

Move early to where the opportunity is

She moved to England to race in Formula Vauxhall and Formula Ford, then came back to the US in 2001 when funding ran out. That gamble got her noticed and she was Atlantic Series third in 2004. If the place that fits your skill is far away, plan the move rather than waiting for it.

Be first, then be good

Her pole at the 2013 Daytona 500 was the first for a woman in Cup. Her 2008 Motegi win was the first IndyCar win for a woman and is still the only one. Firsts bring attention, and results keep it. Aim for a first in your own context, then document your results.

Turn attention into assets

GoDaddy ads kept her visible, and she converted that visibility into a wine label and an apparel line. Pick one asset you could build from the attention you already have, like a newsletter or a product.

Leave on a high note

She ended full-time racing after 2017 with two farewell races, the 2018 Daytona 500 and Indianapolis 500. Plan your next exit before you need it, and make the last project a good one.

Danica Patrick showed how to use being first as a launch pad and then build things you own. Alux has 10-minute coaching sessions on personal brand, taking risks and building a side business. Listen to one and pick your first asset.

Career timeline

  1. 1982: Born in Beloit, Wisconsin.
  2. 1994, 1996, 1997: Wins the World Karting Association Grand National Championship class three times.
  3. 2004: Finishes third in the Atlantic Series championship.
  4. 2005: Named IndyCar Rookie of the Year and finishes fourth at the Indianapolis 500.
  5. 2008: Wins the Indy Japan 300, the first IndyCar win by a woman.
  6. 2009: Finishes third at the Indianapolis 500, the best finish by a woman.
  7. 2010: Moves to NASCAR’s Nationwide Series.
  8. 2013: Takes the pole for the Daytona 500.
  9. 2018: Hosts the ESPY Awards and makes final starts at Daytona and Indianapolis.
  10. August 2019: Launches the Pretty Intense podcast.
  11. 2024: Appears in Drive to Survive.

Early life and background

Danica Patrick was born on March 25, 1982, in Beloit, Wisconsin, and raised in Roscoe, Illinois. She began karting at age 10 and won the national karting class title three times before she was 16.

She then raced in the UK in the late 1990s and early 2000s, returning to the United States in 2001 when funding ran out, and moved up through the Atlantic Series to IndyCar.

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Danica Patrick net worth FAQ

What is Danica Patrick’s net worth?

Our estimate is about $70 million as of October 2026. Public figures range from $40 million to $80 million.

How does Danica Patrick make money?

From sponsorships and past racing pay, broadcasting, a podcast, Somnium wine and an apparel line.

How much did Danica Patrick make from GoDaddy?

No official figures exist. One source cites a $10 million, three-year deal, which we treat as unverified. The partnership ran for many years and reunited in 2018.

How old is Danica Patrick?

She was born on March 25, 1982, so she is 44 in October 2026.

What is Danica Patrick known for?

She is known for the 2008 IndyCar win, the 2013 Daytona 500 pole, and the GoDaddy ads.

How is Danica Patrick’s net worth estimated?

We add reported racing earnings and an estimate of sponsorship income, then business and media income, minus taxes. It is an estimate, not a disclosed number.

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How we estimate net worth

Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.

Last updated: October 2026.


Photo: Xuthoria / Wikimedia Commons, CC BY-SA 4.0, cropped (source, license)