Felipe Neto
- Net worth $11 million
- Birthday January 21, 1988
- Status -
- Country Brazil
- Source(-s) of wealth Entrepreneur, YouTube Personality
How much is Felipe Neto Worth? Felipe Neto Net Worth in 2026
Felipe Neto’s net worth is estimated at $11 million as of November 2026. In September 2025 he sold all his shares in Play9, an agency that billed R$170 million in 2024, and nobody published the price. By our calculation his 20 billion YouTube views have earned him about $10 million in ads, less than that billing figure in a single year.
| Net worth | $11 million (rough estimate, range $7 million to $25 million) |
|---|---|
| Estimated annual income | About $1.7 million before costs (our estimate) |
| Born | January 21, 1988, Rio de Janeiro (age 38) |
| Country | Brazil |
| Known for | Felipe Neto YouTube channel, Paramaker, Play9 |
| Main income sources | YouTube ads, brand deals, books, past company sales |
How much is Felipe Neto worth in 2026?
We estimate $11 million in US dollars, in a range of $7 million to $25 million. This one is a rough estimate: little of the money is documented. Both company sales were private, no brand fee is public, and we assume the ad rate. Reais convert at 5.46 to the dollar, the rate on November 3, 2026.
Public estimates vary widely. The gap is mostly method: few show their working, and the higher ones appear to count revenue, or the size of companies he helped build, as his own money.
How Felipe Neto built it
- Built companies around other creators. He founded Paramaker in 2011 and helped found Play9 in 2019.
- Sold control and kept working. When Webedia bought control of Paramaker in 2015 he stayed as a minority holder.
- Stayed a client after selling. After selling his Play9 shares in 2025 he kept using the agency for his campaigns.
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Get the Alux appHow we got to $11 million
| Source | Our estimate | What it rests on |
|---|---|---|
| YouTube ads, lifetime | $10 million | The channel has 20.03 billion views. Our assumption: $0.50 per thousand views after YouTube’s cut. |
| Brand deals, books and other work | $10 million | Our assumption: $1 million a year for 10 of his 16 years on YouTube since April 2010. He said he went two years without a Brazilian brand deal, ending in 2022 with Yakult and Reserva. No fee has been published. |
| Play9 shares | $3.7 million | Our assumption: R$170 million in 2024 revenue at a 10 percent margin, times 4, is R$68 million, and we assume he held 30 percent, or R$20.4 million. The stake and price are undisclosed. |
| Paramaker sale | $1 million | Our assumption, kept small. The price was never disclosed, and the buyer’s own Brazilian revenue was only R$8 million in 2014. |
| Team and production costs | minus $6 million | Our assumption: 30 percent of the first two rows. A 2019 report said he employed 200 people. |
| Tax | minus $4.7 million | Our assumption: 25 percent of the $18.7 million left after costs. |
| Living costs and homes | minus $4.8 million | Our assumption: $400,000 a year for the 12 years since 2014, leaving out his smaller early years. It covers the R$8.4 million house, about $1.5 million, so the house isn’t added as a separate asset row. |
| Returns on savings | $1.9 million | Our assumption: 6 percent a year on an average $4 million for eight years. |
| Total | $11.1 million | The rows sum to $11.1 million, which we round to $11 million. Almost all of it rests on stated assumptions. |
R$170 million shrinks fast
Play9 is the number that makes him sound richer than he probably is. Startups.com.br reported that the group, which he helped found in 2019, reached R$170 million in revenue in 2024, and that he had not been in day-to-day operations for about two years. Revista Oeste reported he sold his entire holding to João Pedro Paes Leme, with no value given. He stays on as a client of the agency for his own campaigns.
Here is our calculation, and every input after the revenue is assumed. A 10 percent margin on R$170 million is R$17 million. Times 4 is R$68 million. A 30 percent stake is R$20.4 million, or about $3.7 million. That’s 12 centavos for every real of Play9 revenue. An agency’s billing usually passes through to creators and media, which is why the headline number misleads.
A billion views, about half a million dollars
He posted 105.56 million views in the past 28 days as of November 2, 2026, on 48.2 million subscribers and 6,730 videos. Across a year that’s about 1.37 billion views. At $0.50 per thousand, our assumption, it comes to about $686,000 a year in ads, and each billion views is worth about $500,000. Change the rate to $1 and our top row doubles, which is why the range runs so high.
He has also sold companies he built around other people’s channels. He founded Paramaker in 2011 and Webedia bought control in September 2015, keeping him as a minority holder and head of content. At the time the network managed more than 5,000 channels. It reads like the Play9 exit run ten years earlier, with the same missing number.
The house, the books and the odd sidelines
An April 2026 report valued his Barra da Tijuca house at about R$8.4 million and said he bought it in 2023, with over 1,000 square metres and a condominium fee of about R$2,300 a month. Earlier, a 2017 mansion in the same area was valued at R$6.5 million.
Past lines of business include a Subway business he closed in 2019 and sponsorship of Botafogo with his brother from 2017. His 2024 book for Companhia das Letras hit the top of Amazon’s chart about six hours after pre-orders opened, one of several since 2013. We could open no copy count.
The Play9 price would change this page most, if it ever came out. A published ad rate is next, followed by any disclosed brand contract. Falling views would move it the other way, slowly: at today’s pace, ads add only about 6 percent of our total a year before costs.
Felipe Neto net worth FAQ
How much did Felipe Neto make from selling Play9?
The price is undisclosed. Our assumption is about R$20.4 million, or $3.7 million, for a 30 percent stake. He sold all his shares in September 2025.
How much does Felipe Neto make from YouTube?
No payout is public. On 1.37 billion views a year and an assumed $0.50 per thousand views, we estimate about $686,000 a year from ads.
How much did Felipe Neto sell Paramaker for?
The September 2015 price was never disclosed. We assume $1 million for his share, kept small because the buyer’s Brazilian revenue was only R$8 million in 2014.
How much is Felipe Neto’s house worth?
An April 2026 report valued his Barra da Tijuca house at about R$8.4 million, or about $1.5 million at November 2026 rates.
How old is Felipe Neto?
He was born on January 21, 1988, in Rio de Janeiro, so he is 38.
How is this net worth figure estimated?
We multiply lifetime views by an assumed ad rate, add assumed brand income and both company exits, then remove costs, tax and living expenses.
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How we estimate net worth
Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.
Last updated: November 2026.