Jamie Laing
- Net worth $7.3 million
- Status -
- Country United Kingdom
- Source(-s) of wealth Entrepreneur, Podcaster, TV Personality
How much is Jamie Laing Worth? Jamie Laing Net Worth in 2026
Jamie Laing’s net worth is estimated at $7.3 million as of November 2026. Candy Kittens, the sweet brand everyone links to him, made £51,108 in pre-tax profit on £14.8 million of sales in 2024, and he has not been one of its controlling owners since 2019. His name is tied to a biscuit fortune too, yet we count none of it.
| Net worth | $7.3 million (our rough estimate, range $5 million to $13 million) |
|---|---|
| Estimated annual income | About $535,000 before tax (our assumption) |
| Born | November 1988, Oxford, England |
| Country | United Kingdom |
| Known for | Made in Chelsea, Strictly Come Dancing, Radio 1, the NearlyParents podcast, Candy Kittens |
| Main income sources | TV, radio, JamPot podcasts, remaining Candy Kittens interest |
How Jamie Laing built it
- Sold control of his sweet brand. Katjes took control in 2019, while he stayed on as a director.
- Built a podcast company with his wife. Company records show he and Sophie Habboo as the two controlling owners of JamPot Productions.
- Stacked TV, radio and podcasts. He moved from Made in Chelsea to Strictly, Radio 1's Going Home show and several podcasts.
Learn the wealth mindset behind Jamie Laing’s career in the Alux app.
Get the Alux appHow much is Jamie Laing worth in 2026?
Our figure is $7.3 million, at $1.3378 to the pound (the rate on 30 October 2026). This one is a rough estimate: little of the money is documented. UK company records tell us who controls what, but not what he has been paid, so most rows below are assumptions and say so.
How we got to $7.3 million
| Source | Our estimate | What it rests on |
|---|---|---|
| Cash from selling Candy Kittens shares | $1.6 million | Confectionery News called the 2019 Katjes purchase a multi-million-pound deal, with no price. We assume about £1.2 million reached him after tax. |
| Remaining Candy Kittens shares | $2.0 million | Our assumption: 10 percent of a business valued at one times its £14.8 million 2024 revenue, or £1.48 million. |
| JamPot Productions | $1.6 million | Our assumption: £500,000 yearly profit, valued at four times, with him holding 60 percent, or £1.2 million. The register puts him above 50 percent and below 75 percent. |
| Earnings kept | $2.1 million | Our assumption: £400,000 a year for 10 years from TV, radio, podcasts and appearances, 40 percent kept, or £1.6 million. |
| Total | $7.3 million | Sum of the rows above. |
Halve the assumed cash, JamPot value and earnings and you get about $5 million. Double the JamPot value, the earnings and the sweet stake and it reaches about $13 million. Family money, if he has any, is outside this ledger.
What the sweet stake really pays
City AM reported that Candy Kittens’ sales rose from £12 million to £14.8 million in 2024, as pre-tax profit fell from £136,939 to £51,108 in a year when it pushed further into big grocers. That is a margin of about 0.35 percent, by our calculation. If he holds our assumed 10 percent, his share of that profit was about £5,100.
Companies House shows why his slice can’t be large. He was listed with 25 to 50 percent until 29 November 2019, when he dropped off the control register and Bastian Fassin of Katjes came on with 75 percent or more. Any stake he kept is 25 percent or less. He does remain a director, on the board since 20 January 2012. The business began with a Kings Road shop, and Spear’s reported first-night takings of about £25,000.
The biscuit question
He is the great-great-grandson of Sir Alexander Grant, who created the McVitie’s digestive, and press pieces have called him an heir for years. Yet City AM noted that his father reportedly sold his shares in the company in the 1990s. We found no record tying a family fortune to him personally, and no row here pretends otherwise.
Why other estimates disagree
Public estimates for him often run well above ours. The gap comes from valuing Candy Kittens as if he still owned it and treating family wealth as his own. If he has an inheritance or property we can’t see, those numbers could be closer than ours.
Graze, and what would move the figure
The biggest recent event at his old company didn’t necessarily make him richer. Katjes closed its purchase of Graze from Unilever on 2 February 2026, through its own subsidiary, and expects about €100 million in UK revenue for 2026. Trade press quoted Laing as founder of the brand that led the deal, but nothing shows he owns any of Graze.
His better bet may be the one he controls. JamPot Productions lists him and his wife Sophie Habboo as its two controlling owners, UTA signed the network in November 2023, and the couple’s show became NearlyParents in June 2025. JamPot’s accounts to December 2025 went in on 17 September 2026 and Candy Kittens’ 2025 group accounts on 14 October 2026. A sale of JamPot would change this page faster than any of those filings.
Jamie Laing net worth FAQ
How much did Jamie Laing make from Candy Kittens?
No figure is public. Katjes’ 2019 purchase was described as multi-million-pound, and we assume about £1.2 million reached him after tax.
Does Jamie Laing still own Candy Kittens?
He is still a director, but he left the UK control register in November 2019, which puts any stake he kept at 25 percent or less. Katjes’ owner holds 75 percent or more.
Is Jamie Laing a McVitie’s heir?
He descends from Sir Alexander Grant, but his father reportedly sold his shares in the 1990s. We count no family money in our figure.
Who owns JamPot Productions?
UK records list Jamie Laing with more than 50 percent but under 75 percent, and Sophie Habboo with more than 25 percent and no more than 50 percent.
How old is Jamie Laing?
UK company records give his birth as November 1988, which makes him 37 or 38 in November 2026.
Related profiles
How we estimate net worth
Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.
Last updated: November 2026.
Photo: Amy Martin Photography / Wikimedia Commons, CC BY-SA 4.0, cropped