John Elway
- Net worth $150 million
- Birthday June 28, 1960
- Status -
- Country United States
- Source(-s) of wealth American Football Player, Businessman
How much is John Elway Worth? John Elway Net Worth in 2026
John Elway’s net worth is estimated at $150 million as of October 2026. John Elway is a Pro Football Hall of Fame quarterback who spent 16 seasons with the Denver Broncos and later ran the team’s football operations. The biggest driver of the wealth is his car dealership business, including a 1997 sale to AutoNation for $82.5 million.
| Net worth | $150 million (our estimate) |
|---|---|
| Estimated annual income | About $5 million a year from dealerships, restaurants and business interests (our estimate) |
| Born | 28 June 1960, Port Angeles, Washington (age 66) |
| Country | United States |
| Known for | Broncos quarterback and two-time Super Bowl winner, later Broncos general manager and dealership owner |
| Main income sources | Car dealerships, restaurants, NFL career pay, Broncos executive pay |
How much is John Elway worth in 2026?
We estimate John Elway’s net worth at about $150 million. The only hard number is the 1997 sale of his earlier dealership group to AutoNation for $82.5 million. He kept building after that, co-owning a new dealership group, four Elway’s steakhouses and a stake in the Colorado Crush arena football team, while earning NFL pay for 16 seasons and executive pay in Denver from 2011 until the early 2020s. Contract details for those jobs are not in public records we found, so we use ranges. Public guesses center near $145 million, and this is an estimate with a range of $100 million to $200 million.
How John Elway built it
- Built a car dealership group. He sold his earlier group to AutoNation in 1997 for $82.5 million.
- Kept building after the sale. He co-owns the John Elway Dealership Group and four Elway's steakhouses.
- Moved from player to executive. After 16 seasons as a quarterback he ran Broncos football operations, winning Super Bowl 50 in 2016.
Learn the wealth mindset behind John Elway’s career in the Alux app.
Get the Alux appJohn Elway in 2026: what they have been working on
- 2024: Competed on season 12 of The Masked Singer as Leaf Sheep and was the first eliminated.
- 2023: Had no contractual affiliation with the Denver Broncos by April, after a consulting role that began in 2022.
- 2022: Moved to an outside consultant role reporting to the Broncos general manager in February.
- 2016: As general manager, saw the Broncos win Super Bowl 50.
- Ongoing: Co-owner of the John Elway Dealership Group in the Denver area and four Elway’s steakhouses.
How John Elway makes money
- Car dealerships: The earlier group sold for $82.5 million in 1997, and he co-owns the John Elway Dealership Group today.
- Restaurants: Elway’s steakhouses in Cherry Creek, downtown Denver, Vail and Denver International Airport.
- NFL pay: 16 seasons from 1983 to 1998, with two Super Bowl wins. Contract terms are not in the sources we checked.
- Executive pay: General manager and executive vice president from 2011, then president of football operations after the 2020 season.
- Sports ownership: Co-owned the Colorado Crush arena football team from 2002 until the league stopped after 2008.
What John Elway teaches (and what to take from it)
Elway is a case of a player who prepared for a second career while he was still playing. Here are four lessons from it, in our own words.
Build the next business while you are on top
He sold his first dealership group to AutoNation in 1997, a year before retiring. Having a business already in place meant he did not have to start from zero.
This week: Choose a side business or skill you can start now and give it two hours.
Be good at the late-game moment
He is known for late comebacks, and he won two Super Bowls at the end of his career. Pressure moments reward the work done earlier.
Try it: Rehearse the hardest 10 minutes of a task you will face, such as an important pitch, three times this week.
Take a role that fits your strengths
He became general manager of the Broncos in 2011 and the team won Super Bowl 50. Moving into management used his understanding of the game.
Start small: Ask where your experience would be more valuable than your current title suggests.
Know when to step back
He moved to a consultant role in 2022 and had no contractual role by 2023. Knowing when to hand over is a skill.
This week: Think of a task you do that someone else could grow into and offer to teach them.
Career timeline
- 1960: Born in Port Angeles, Washington.
- 1983: Drafted first overall by the Baltimore Colts and traded to the Denver Broncos.
- 1987: Named NFL MVP.
- 1997: Sells his dealership group to AutoNation for $82.5 million.
- 1998: Wins Super Bowl XXXII and XXXIII, and is MVP of the latter, before retiring.
- 2002: Becomes co-owner of the Colorado Crush.
- 2004: Inducted into the Pro Football Hall of Fame.
- 2011: Named Broncos general manager.
- 2016: Broncos win Super Bowl 50.
- 2023: Has no contractual role with the team.
Early life and background
John Elway was born on 28 June 1960 in Port Angeles, Washington. He played baseball briefly in 1982 with the Oneonta Yankees for $150,000. The Baltimore Colts picked him first overall in the 1983 draft, and he went to the Denver Broncos, where he played 16 seasons with 51,475 passing yards and 300 touchdown passes.
John Elway net worth FAQ
What is John Elway’s net worth?
John Elway’s net worth is estimated at $150 million as of October 2026. It is our estimate, because his businesses are private.
How does John Elway make money?
Mainly from car dealerships and restaurants, built on top of NFL career pay and years as a Broncos executive.
How old is John Elway?
He was born on 28 June 1960, which makes him 66 years old.
What is John Elway known for?
He is known as a Hall of Fame quarterback who won two Super Bowls with the Broncos and later helped the team win Super Bowl 50 as general manager.
How much did John Elway make from selling his dealerships?
His earlier dealership group sold to AutoNation in 1997 for $82.5 million. His share of the sale price and the taxes on it are not public.
How is John Elway’s net worth estimated?
We use the 1997 sale price, add estimated NFL and executive pay and the value of his current businesses, then subtract tax. It is an approximation.
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How we estimate net worth
Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.
Last updated: October 2026.
Photo: Photograph: Staff Sergeant Bradley Lail, United States Air / Wikimedia Commons, CC BY-SA 4.0, cropped (source, license)