How much is Keith Lee Worth? Keith Lee Net Worth in 2026

By the Alux Research Team. How we estimate net worth

Keith Lee’s net worth is estimated at $2.3 million as of November 2026. That is the kept money, counted for the household, not the billings. By our calculation his family holds on to about 34 cents of every dollar a former Bellator fighter earns by rating takeout from 1 to 10.

Net worth	$2.3 million (rough estimate, range $1.5 million to $4 million)
Estimated annual income	About $2 million before costs in 2026 (our estimate)
Born	October 4, 1996, Detroit, Michigan (age 30)
Country	United States
Known for	TikTok restaurant reviews, FamiLee Day festival
Main income sources	Brand deals, media projects, platform payouts, a restaurant investment

How much is Keith Lee worth in 2026?

Our figure is $2.3 million, in a range of $1.5 million to $4 million. This one is a rough estimate: little of the money is documented. No brand fee, Tubi deal or Brooklyn Dumpling Shop price appears on any page we opened. Audience size informs the brand row, and we say so there.

FamiLEE Media handles his brand deals, and nothing we opened shows how that money divides between Keith and his wife Ronni, so we count the household together. Public estimates vary, and the likely reason is that many appear to multiply followers by a post rate and stop there, with no agents, staff or tax taken out.

How we got to $2.3 million

Source	Our estimate	What it rests on
Brand deals, 2023 to 2026	$5 million	Our assumption: 12 deals a year for four years, or 48, at $105,000. That rate is the midpoint of a $60,000 to $150,000 benchmark built from audience size, not a confirmed fee. It comes to $5.04 million, shown here as $5 million.
Platform payouts and YouTube	$1 million	Our assumption: $200,000 a year for five years. No payout has been published.
Tubi series and Vox Media podcast	$500,000	Our assumption. Both are real 2026 projects, and neither has disclosed terms.
FamiLee Day, 2026	$100,000	Our assumption, kept small: the event was produced with Live Nation Urban and Morrow Hospitality, and vendor fees were waived.
Brooklyn Dumpling Shop stake	$0 added	Terms are private. Whatever went in came out of the rows above, so counting it again would double the money.
Agents, managers and staff	minus $1.65 million	Our assumption: 25 percent of the $6.6 million above.
Income tax	minus $1.73 million	Our assumption: 35 percent of the remaining $4.95 million.
Family spending and tour travel	minus $0.97 million	Our assumption: 30 percent of the $3.22 million after tax, for a growing family that eats its way through cities for a living.
Total	$2.3 million	The rows add up to $2.25 million, rounded up to $2.3 million.

Thirty-four cents on the dollar

The gross looks like a lot: $6.6 million in five years. Follow it down the ledger and $2.25 million is left. By our calculation, $2.25 million divided by $6.6 million is 34 percent. Splitting the $5 million of brand money across his 17.3 million TikTok followers, counted on October 1, 2026, gives about 29 cents a follower, across four years.

Fees are where the guesswork lives. InfluencerFee’s rate card says $60,000 to $150,000 per TikTok placement and admits its numbers are generated from public data and benchmarks. The only hard dollar figure we found attached to a brand deal went the other way: Net Influencer reported that the Pizza Hut FamiLEE Community Pizza included a $50,000 donation to his alma mater.

From a lost Bellator contract to Pizza Hut

Lee fought professionally from 2017 and finished 8 and 5. Bellator let him go in 2021, the same year he started reviewing restaurants on an app he had joined in November 2020 to help with his anxiety about public speaking. His public biography says family members often order for him, so restaurants don’t know who is eating.

The partner list now runs to Pizza Hut, Chipotle, DoorDash, Gatorade, Wingstop and Microsoft. In October 2025, UTA signed him and FamiLEE Media, with a brief covering production, consumer products, live events and touring. V1sion Ventures stayed on as manager, so two sets of representatives may now be taking a cut, which is why our costs row is 25 percent and not 10.

2026, the year of owning things

“This year is heavy on business-building,” Lee said, according to Net Influencer. He meant it. In March, Tubefilter reported his first food investment, a shareholding in Brooklyn Dumpling Shop with a multi-year content partnership attached. The chain has 22 locations and sells frozen dumplings through Walmart and Costco. At SXSW he announced a weekly family business podcast with Vox Media, and Tubi carries All In The Familee.

Then came FamiLee Day at the UNO Lakefront Festival Grounds on May 16, with Kirk Franklin and Andra Day on the bill. BlackAmericaWeb wrote that over 20,000 people showed up, though that count has no official source. The same report says Lee waived vendor fees for local businesses, a choice that costs him money this year and may build goodwill for the next one.

What would move the figure

A consumer product from the UTA push would change the most, since a stake or royalty keeps paying after the post is gone. A disclosed value for the dumpling shares would let us replace a blank with a number. Audience is the risk: that same October count showed TikTok followers down by 93,000 in 30 days.

Keith Lee net worth FAQ

How much did Keith Lee make from the Pizza Hut deal?

The fee is not public. The one reported number is a $50,000 donation to his alma mater tied to the FamiLEE Community Pizza.

How much does Keith Lee charge for a sponsored post?

One benchmark says $60,000 to $150,000 on TikTok and another puts an Instagram post at $33,000 to $78,000. Both are modelled, not confirmed by him.

Did Keith Lee invest in Brooklyn Dumpling Shop?

Yes. The March 2026 announcement made him a shareholder, his first food investment. The price was not disclosed, and the deal includes a multi-year content partnership.

How many places has Keith Lee reviewed on tour?

His food tours have covered more than 30 cities in 10 countries, with as many as 12 stops in a day.

How old is Keith Lee?

He is 30, born October 4, 1996, in Detroit. His brother Kevin Lee is also an MMA fighter.

What awards has Keith Lee won?

He won Creator of the Year at the 2025 TikTok Awards and made the 2024 Forbes 30 Under 30 list in Food and Drink.

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How we estimate net worth

Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.

Last updated: November 2026.

Photo: AlonsoTav / Wikimedia Commons, CC BY-SA 4.0, cropped