Nikkie de Jager
- Net worth $8 million
- Birthday March 2, 1994
- Status -
- Country Netherlands
- Source(-s) of wealth Entrepreneur, YouTube Personality
How much is Nikkie de Jager Worth? Nikkie de Jager Net Worth in 2026
Nikkie de Jager’s net worth is estimated at $8 million as of November 2026. Her channel has 2.41 billion views, and at an assumed $2 per thousand that comes to only $4.8 million in 18 years. Most of the money is likely to have come from the brands that wanted that audience, none of which publish what they paid her.
| Net worth | $8 million (rough estimate, range $5 million to $15 million) |
|---|---|
| Born | March 2, 1994, Wageningen, Netherlands (age 32) |
| Country | Netherlands |
| Known for | NikkieTutorials, Nimya |
| Main income sources | Brand partnerships, YouTube, Nimya, Dutch television |
How much is Nikkie de Jager worth in 2026?
Our figure is $8 million, in a range of $5 million to $15 million. This one is a rough estimate: little of the money is documented. We know her audience and her product prices, and the rest of the ledger is assumption, based partly on audience size.
Public estimates differ because the formula differs. A views-times-rate sum leaves out brand deals and comes in low, while counting collaborations at retail value, before tax, can come in far too high.
How Nikkie de Jager built it
- Started posting at 14. She uploaded her first makeup video in 2008 and has built 2.41 billion views since.
- Spent three years on Nimya. The brand launched on September 23, 2021, after about three years of development.
- Funded the brand herself. She put in her own money and turned down outside investors for Nimya.
Learn the wealth mindset behind Nikkie de Jager’s career in the Alux app.
Get the Alux appHow we got to $8 million
| Source | Our estimate | What it rests on |
|---|---|---|
| YouTube ads | $4.8 million | 2.41 billion views as of March 2026. Assumption: $2 to her per thousand views. |
| Brand partnerships | $12 million | Assumption: $1 million a year for 12 years, resting on audience size and her named work with Too Faced, Ofra, Marc Jacobs Beauty, Beauty Bay and Haus Laboratories. No fee is public. |
| Dutch television | $0.6 million | Assumption: $100,000 a year for six years, since she became a judge on Make Up Your Mind in 2021 and appeared on other shows. |
| Tax | minus $7.8 million | Assumption: 45 percent of the $17.4 million above. |
| Living costs | minus $3.5 million | Assumption: $250,000 a year for 14 years. |
| Her share of Nimya | $2 million | Assumption: $4 million in yearly sales, valued at one times sales, split with her cofounder. The brand was self-funded, and no sales are public. |
| Total | $8.1 million | Rows sum to $8.1 million, which we round to $8 million. Nearly all of it rests on stated assumptions. |
The channel isn’t the main earner
By our calculation, ads supply 28 percent of her gross income in the ledger: $4.8 million of $17.4 million. In 2021 Tubefilter reported about 10 million views a month. At $2 per thousand that’s $20,000 a month, or $240,000 a year, a good salary and well short of what a brand budget can pay. Change the assumed rate to $4 and she gets another $4.8 million before tax, which is one reason our range is wide.
She has been at this a long time for a 32-year-old. She posted her first makeup video in 2008, at 14, and her 2015 video The Power of Makeup made her following jump. The commercial work followed: a 2017 line with Ofra, a newly created Global Beauty Adviser role at Marc Jacobs Beauty in January 2019, and a palette with Beauty Bay in August 2020.
“This is my money”
Nimya is the part of her fortune she bet herself. It launched on September 23, 2021, after about three years of development, and she put in her own money and turned down investors. Two years on she was still telling Glossy there were “no investors behind it besides myself.” Her manager Wes van Os became her business partner and cofounder, so we split the value in two, as no ownership figure is public.
The launch prices give a way to size it. The four first products cost about $30, $26, $38 and $22, or $116 for the set. Our math says our assumed $4 million in yearly sales equals about 34,500 full sets a year, modest for someone with 15 million subscribers. The range reached Beauty Bay’s global site in July 2023, the latest retail step we could confirm.
Television pays in reach
She won the 20th anniversary season of the Dutch game show Wie is de Mol? in 2020, judges Make Up Your Mind, and fronted Nikkie’s Make-Up Mansion in 2023 and guest judged Glow Up on BBC Three in 2024. No fee is reported for any of them, so the row stays small.
The latest dated figures we could open are from March 29, 2026: 15 million subscribers and the lifetime view count above. An outside investor or a sale of Nimya would put the first real price on her business. Failing that, the largest swing is a single disclosed brand contract, since $12 million of the ledger is our guess at those.
Nikkie de Jager net worth FAQ
How much did Nikkie de Jager make from YouTube?
YouTube doesn’t publish it. At an assumed $2 per thousand on the channel’s lifetime views, ads paid about $4.8 million before tax since 2008.
Does Nikkie de Jager own Nimya?
She cofounded it with Wes van Os and funded it with her own money, without outside investors. The split isn’t public, so we assume half.
How much do Nimya products cost?
At the 2021 launch the cream was £22, about $30, the setting spray about $26, the serum about $38 and the cooling eye stick about $22.
How many subscribers does NikkieTutorials have?
About 15 million as of March 2026, up from nearly 14 million in September 2021, so growth has slowed a lot.
How old is Nikkie de Jager?
She was born on March 2, 1994, in Wageningen, so she is 32. She began on YouTube at 14.
How is this net worth figure estimated?
We assume ad rates, brand fees and television pay, take off 45 percent tax and living costs, and add half of an assumed value for Nimya. It is a rough estimate.
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How we estimate net worth
Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.
Last updated: November 2026.