How much is Niko Omilana Worth? Niko Omilana Net Worth in 2026

By the Alux Research Team. How we estimate net worth

Niko Omilana’s net worth is estimated at $4 million as of November 2026. His cheapest big stunt may be the 2021 London mayoral race, where by our sum a £10,000 deposit bought 49,628 votes at about 20p each. He is a British prank YouTuber and Beta Squad co-founder, and sponsored videos likely make up most of the money.

Net worth	$4 million (our estimate, range $2 million to $8 million)
Estimated annual income	About $1.2 million before tax and costs (our estimate)
Born	4 March 1998, grew up in Stafford (age 28)
Country	United Kingdom
Known for	Prank videos, Beta Squad, the 2021 London mayoral stunt, The Celebrity Traitors
Main income sources	Sponsors, YouTube ads, Beta Squad, NDL merchandise, Shades by Niko sweets

How much is Niko Omilana worth in 2026?

This one is a rough estimate: little of the money is documented, and it rests heavily on audience size, which is the one thing we can count. His channel figures are public. Every dollar figure from sponsors is our assumption, and we say so in the table. Pounds convert at $1.341, the rate on 3 November 2026.

Public estimates vary widely. Some of them take a modelled ad figure and multiply it by years, which ignores sponsors. Others guess a large sponsor number and skip tax and production costs.

How we got to $4 million

Source	Our estimate	What it rests on
YouTube ads, kept	$1.35 million	vidIQ showed 817,024,280 lifetime views on 2 November 2026. We assume $3 per 1,000: $2.45 million, and 55 percent kept after tax and production.
Sponsored videos, kept	$2.48 million	Our assumption: 10 deals a year at $75,000 for six years after he passed 1 million subscribers in August 2019, or $4.5 million, 55 percent kept. No deal terms are public.
Beta Squad share, kept	$0.55 million	Our assumption of $1 million gross as a co-founder since 2019, 55 percent kept. The group’s split is unpublished.
Merchandise and sweets, kept	$0.28 million	NDL merchandise since 2018 and Shades by Niko since May 2025. Sales are not public. We assume $500,000 gross, 55 percent kept.
Celebrity Traitors and Baller League fees	$0	Both roles are on record and no fee was published, so we count nothing.
Spending	Minus $0.6 million	Our assumption: $100,000 a year for six years.
Total	About $4.05 million, rounded to $4 million	Mostly assumption, anchored on view counts.

The 20p vote

The 2021 London mayoral election required a £10,000 deposit, returned only above 5 percent of the vote. He ran as an independent and took 49,628 votes, or 2 percent, so under those rules the deposit was gone. By our calculation £10,000 divided by 49,628 is about 20p per vote, roughly 27 cents. Whether that was marketing or a lost bet, it sits inside our spending row.

What 155 videos are worth

He makes very few videos, and that is the interesting part. vidIQ lists 155 on the main channel, so 817,024,280 views works out to about 5.27 million per upload. At our assumed $3 per 1,000, each video has paid about $15,800 in ads over its life by our calculation.

vidIQ’s own model is lower. It showed about $22,000 a month and 13,361,454 views in October 2026. It doesn’t give the exact window for the money, but set side by side that is about $1.65 per 1,000. Applied to the full catalogue that gives $1.35 million gross rather than our $2.45 million. It is a modelled number and not reported income. We assume a largely UK audience pays above that average, so we use $3 and accept that this row could be off by half.

That is why the sponsor row matters more. One brand deal at our assumed $75,000 equals the lifetime ad money from nearly five videos. Sponsors are 53 percent of the $4.65 million he has kept before spending, and it is the number we can defend least.

Sweets, football and a £4 million house

Shades by Niko went on sale nationally in the UK on 21 May 2025, with three flavours: the most business-like thing he has done so far. In October 2025 he became manager of NDL FC in the second season of Baller League UK, and in March 2026 he won Best Media Personality at the MOBO Awards. The £4 million London mansion announced for Beta Squad in 2019 is a house the group was reported to be living in. We found nothing to say he owned it, so it is not in the table.

What would move the figure

Retail numbers for the sweets would. A food brand that takes hold is worth far more than any video, while one that fades costs money. Companies House filings for his businesses could replace most of our assumptions, and we did not find any we could tie to him.

Niko Omilana net worth FAQ

What is Niko Omilana’s net worth?

Our estimate is $4 million as of November 2026, within a range of $2 million to $8 million because his sponsor income is private.

How much does Niko Omilana make from YouTube?

We estimate about $2.45 million in lifetime ads before tax, from 817 million views at an assumed $3 per 1,000. vidIQ models about $22,000 a month now.

How many subscribers does Niko Omilana have?

About 9.03 million on his main channel as of 2 November 2026, up from the 1 million he reached on 28 August 2019.

What is Shades by Niko?

His UK sweets brand, announced on 10 May 2025 and on national sale from 21 May 2025, launched with The Originals, Tropical Blast and Straight Up Strawberry flavours.

How old is Niko Omilana?

He is 28, born on 4 March 1998, and grew up in Stafford.

Did Niko Omilana really run for London mayor?

Yes, in 2021 as an independent. He finished fifth with 49,628 votes, or 2 percent, below the 5 percent needed to get a £10,000 deposit back.

Related profiles

• KSI
• Miniminter
• Vikkstar
• MrBeast

How we estimate net worth

Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.

Last updated: November 2026.