Rubi Rose
- Net worth $4 million
- Birthday October 2, 1997
- Status -
- Country United States
- Source(-s) of wealth Model, Rapper
How much is Rubi Rose Worth? Rubi Rose Net Worth in 2026
Rubi Rose’s net worth is estimated at $4 million as of October 2026. Rubi Rose is a Kentucky-born rapper and model who went from a 2016 music video appearance to a record deal and a high-earning subscription page. The biggest driver of the wealth is that page, where she has said even a poor month brings in $400,000 or more, with music, modeling and brand work adding smaller amounts.
| Net worth | $4 million (our estimate) |
|---|---|
| Estimated annual income | About $3 million a year (our estimate, below her claimed gross) |
| Born | October 2, 1997, Lexington, Kentucky (age 29) |
| Country | United States |
| Known for | The “Bad and Boujee” video, “Big Mouth”, XXL Freshman class |
| Main income sources | Subscription page, music, modeling and brand deals |
How much is Rubi Rose worth in 2026?
We estimate Rubi Rose’s net worth at about $4 million. It is an estimate because she has not published accounts, and online guesses range widely from about $1 million to $4 million. Most of the numbers rest on one claim she made in a podcast interview.
In that interview she said a poor month on her subscription page still brings in $400,000 or more. If that holds for a year, gross income would be around $4.8 million. After platform fees of about a fifth, management, taxes and costs, a realistic yearly take-home is closer to $2 million to $3 million.
Add earlier income: a major-label signing in 2019, a mixtape in 2020, an XXL Freshman spot in 2021, and an Interscope imprint deal in 2023. With a few years of that income saved, we settle near $4 million. We call it low-confidence because the headline figure is self-reported.
Rubi Rose in 2026: what they have been working on
- October 2024: Appeared in the music video for Latto’s “Brokey”.
- May 2024: Released the single “Deserve To Die”.
- October 2023: Signed with an imprint of Interscope Records and released “Hood Bitch Aesthetic”.
- 2023: Opened for rapper Sexyy Red on tour.
- Ongoing: Posts to a subscription page that she describes as lucrative.
How Rubi Rose makes money
- Subscription page: the largest source. By her own account, even a poor month brings in six figures.
- Music: label advances and streaming from “Big Mouth”, a mixtape and later singles.
- Touring: opening slots, including a run with Sexyy Red in 2023.
- Modeling and brand work: sponsored posts and appearances.
- Video features: cameo roles in high-profile videos.
What Rubi Rose teaches (and what to take from it)
Rose built her income quickly from a standing start. Four practical lessons come out of how she did it.
- Use a moment of attention. A cameo in a 2016 video brought her first wave of followers. When you get a small win, post it, tag the right people and ask for one introduction within a week.
- Test the direct route. Her subscription page paid more than her early music. Try selling a small paid offer directly to your audience before you rely on a larger company to pay you.
- Pair a risky income with a durable one. She signed a label deal in 2019 and again in 2023 while the page ran. Name a steady income you could add this month to balance a bursty one.
- Know your downside month. She quoted her bad-month figure, not her best. Calculate your worst recent month so your budget does not depend on a peak.
Career timeline
- 2015: Appeared in Raury’s video for “cigarette song”.
- 2016: Appeared in the “Bad and Boujee” video.
- September 2018: Began her music career with a remix of “On Top”.
- 2019: Signed with Hitco Entertainment after “Big Mouth”.
- 2020: Joined a subscription platform and released the mixtape For the Streets on December 25.
- 2021: Named to XXL’s Freshman list.
- 2023: Signed with an Interscope imprint and toured with Sexyy Red.
- 2024: Released “Deserve To Die” and appeared in Latto’s “Brokey” video.
Early life and background
Rubi Rose Benton was born on October 2, 1997, in Lexington, Kentucky. Her first appearances were in music videos in 2015 and 2016, starting with a spot in Raury’s “cigarette song” before the larger 2016 video that followed.
The 2016 video for “Bad and Boujee” first brought her wide attention, which she carried into a modeling career. In September 2018 she started releasing music with a remix, and by 2019 she had signed with Hitco Entertainment after her single “Big Mouth” took off.
Rubi Rose net worth FAQ
What is Rubi Rose’s net worth?
Rubi Rose’s net worth is estimated at $4 million as of October 2026. It is our estimate and rests mostly on her own income statement.
How does Rubi Rose make money?
Mainly from a subscription page, plus music, touring, modeling and brand work.
How old is Rubi Rose?
She was born on October 2, 1997, so she is 29.
What is Rubi Rose known for?
She is known for appearing in the “Bad and Boujee” video, for “Big Mouth” and for her XXL Freshman spot in 2021.
How much does Rubi Rose make on her subscription page?
She said a poor month still brings in $400,000 or more. That is self-reported and gross of fees.
How is Rubi Rose’s net worth estimated?
We start from her stated monthly income, subtract fees, costs and taxes, and add music and modeling income.
Related profiles
How we estimate net worth
Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.
Last updated: October 2026.
Photo: Venusnoir / Wikimedia Commons, CC BY-SA 4.0, cropped (source, license)