Sidemen
- Net worth $44 million
- Status -
- Country United Kingdom
- Source(-s) of wealth Entrepreneur, YouTube Personality
How much is Sidemen Worth? Sidemen Net Worth in 2026
The Sidemen’s combined net worth is estimated at $44 million as of November 2026. That is the pooled value of the six current members’ shared businesses and channel earnings, about $7.3 million each on average. Their charity football matches have raised more money, £14.7 million, than we credit their four biggest channels with earning from lifetime views. This is a rough estimate: almost none of the group’s money is documented.
| Net worth | $44 million combined (our rough estimate, range $25 million to $70 million) |
|---|---|
| Formed | 19 October 2013, as a Rockstar Social Club group in Grand Theft Auto Online |
| Members | Zerkaa, Miniminter, TBJZL, Behzinga, Vikkstar123, W2S (KSI left in 2026) |
| Country | United Kingdom |
| Known for | YouTube, charity football matches, XIX Vodka, Sides restaurants |
| Main income sources | YouTube, sponsorships, vodka, restaurants, streaming shows |
How much is Sidemen worth in 2026?
We put the Sidemen’s combined net worth at about $44 million, roughly £33 million. The group is a set of private companies tied to the group, and no filed revenue or profit figure for the group turned up in our research. So we build the number from audience size and product listings, and say plainly where we assume. The ledger shows each row.
How Sidemen built it
- Turned a game lobby into a company. The group formed in 2013 in a game lobby and now runs clothing, vodka and food brands.
- Used football for charity. Their charity matches have raised over £14.7 million.
- Put products in supermarkets. XIX Vodka reached over 300 Morrisons stores in 2022 and later Tesco.
Learn the wealth mindset behind Sidemen’s career in the Alux app.
Get the Alux appHow we got to $44 million
| Source | Our estimate | What it rests on |
|---|---|---|
| YouTube ad revenue, four main channels | $17 million | Wikipedia’s counts as of May 2025: 6.9 billion, 5.2 billion, 3.3 billion and 1.9 billion views on the four main channels, 17.3 billion in total. Views since then are not counted. Assumption of $1 per 1,000 views after the platform cut. We found no payout data, so this rate is a guess. |
| Sponsors, merchandise, books and shows | $17 million | The group sells clothing and a subscription app, and fronts Netflix and Prime Video series. Fees are not public. Assumption: all of this together roughly equals the ad income above, $17.3 million. |
| XIX Vodka | $10 million | Stocked at Morrisons from December 2022 and later at Tesco, with a distribution partnership with Red Star Brands reported on 13 November 2025. No sales or valuation is public. The $10 million is our assumption of the group’s share, in a range of $3 million to $20 million. |
| Sides, Best cereal, clothing stores, Upside VC | $10 million | The restaurant brand began in November 2021, the cereal in March 2024 and the venture firm in May 2025. Stakes and values are not public. Assumption of $10 million across the four, in a range of $3 million to $20 million. |
| Tax on earned income | Minus $10 million | 30 percent of the $34 million earned from channels and the sponsors row. Assumption. |
| Total | $44 million | Sum of the rows above. |
Only the view counts are documented, and the dollar value per view is an assumption. If the ad rate were $2 per 1,000 views instead of $1, the headline would rise by about $12 million after tax. If the sponsor, vodka and other-brand rows came in at half our figures, it would fall by about $16 million.
The charity matches out-earn the channels
The group’s Wikipedia entry lists 6.9 billion views on the main channel, 5.2 billion on MoreSidemen, 3.3 billion on SidemenReacts and 1.9 billion on SidemenShorts. That is 17.3 billion views. By our calculation, at $1 per 1,000 views, those views paid about $17.3 million in total. The charity matches have raised over £14.7 million, which is $19.7 million at $1.34 to the pound, the mid-September 2026 rate, the latest dated one we found. So the football raised about 14 percent more money for others than we credit the channels with earning for the members. The view counts are from May 2025.
Vodka on the supermarket shelf
Grocery Gazette reported that Morrisons put XIX Vodka in more than 300 stores in December 2022, and a Red Star Brands distribution partnership was reported in November 2025, with Tesco and Wetherspoons already stockists. A bottle was priced at £34.99 at the Morrisons launch. A brand like that is likely their most valuable single holding, but the group’s share is not public.
Shows, stores and a departure
Inside USA premiered on Netflix on 21 September 2025. A Prime Video show followed on 26 May 2026, and Outside reached Netflix on 28 September 2026. Not everything grew: the Birmingham clothing store opened in October 2024 and closed in January 2026. KSI announced he was leaving on 31 May 2026, so our figure covers the six who remain, and any shares he held in the businesses are outside it.
Why other estimates disagree
Public estimates tend to be a single pooled figure for the group or a per-member number with no workings. Some add the charity totals as income, which they are not. Others value the vodka and restaurants as if the members owned them outright.
What would move the number
Filed company accounts for the vodka or restaurant businesses would replace our assumptions. A sale of a stake in XIX or Sides, new streaming deals, or the departing member’s share of the shared companies would all change it.
Sidemen net worth FAQ
What is the Sidemen’s net worth?
We estimate $50 million combined for the six current members, within a range of $30 million to $80 million. That is about $7.3 million each on average.
How much have the Sidemen raised for charity?
Over £14.7 million across their charity football matches, per Wikipedia. The first, in June 2016, raised over £110,000.
How many YouTube views do the Sidemen have?
About 17.3 billion across their four main channels as of May 2025: 6.9 billion, 5.2 billion, 3.3 billion and 1.9 billion.
When did the Sidemen start?
On 19 October 2013, as a Rockstar Social Club group in Grand Theft Auto Online called The Ultimate Sidemen.
What businesses do the Sidemen own?
Sidemen Clothing, the Sides restaurant brand, XIX Vodka, Best cereal, the Side+ app and the venture firm Upside VC.
How is the Sidemen’s net worth estimated?
We assume ad revenue per view, sponsor and show income, and values for the vodka and food brands, then subtract 30 percent tax on earnings.
Related profiles
How we estimate net worth
Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.
Last updated: November 2026.