Squeezie
- Net worth $33 million
- Birthday January 27, 1996
- Status -
- Country France
- Source(-s) of wealth Entrepreneur, YouTube Personality
How much is Squeezie Worth? Squeezie Net Worth in 2026
Squeezie’s net worth is estimated at $33 million as of October 2026. Squeezie, real name Lucas Hauchard, is a French YouTuber and streamer who became the most-subscribed creator in the French-speaking world and then turned that audience into a set of businesses. The biggest driver of the wealth is not ad revenue alone: sponsored content, a major live event, a production company and a drink brand all sit on top of an audience of about 20 million subscribers.
| Net worth | $33 million (our estimate) |
|---|---|
| Estimated annual income | About $5 million a year gross, our estimate (YouTube, Twitch, sponsors, events, ventures) |
| Born | January 27, 1996, Vitry-sur-Seine, France (age 30) |
| Country | France |
| Known for | France’s most-subscribed YouTuber, the GP Explorer racing event, and the drink Ciao Kombucha |
| Main income sources | YouTube and Twitch, brand deals, live events, a production company stake, music, comics and a drink brand |
How much is Squeezie worth in 2026?
We estimate Squeezie’s net worth at about $33 million, roughly 30 million euros. It is our own estimate. A French business write-up reaches a similar fortune figure by adding up cash and investments, a stake in his companies, and three Paris apartments, but it labels every number as an estimate, and so do we.
The income side is easier to see than the savings side. That same write-up puts his gross annual income at between 3.4 and 5.5 million euros. YouTube ad revenue is the base, Twitch subscriptions add a few hundred thousand euros a year, and sponsored videos are described as a quarter to a third of the total. Live events add another layer: the 2023 GP Explorer sold 60,000 tickets and grossed an estimated 3.2 million euros at the gate, though the production costs were large.
Costs matter here. Squeezie said the first GP Explorer cost between 3 and 4 million euros, a clothing brand he started was reported as abandoned in 2024 with losses, and big productions eat margin. That is why we sit near the middle of the range, not at the top.
How Squeezie built it
- Built France's biggest YouTube audience. He reached about 20 million subscribers and became the most-subscribed French creator.
- Turned the audience into live events. The 2023 GP Explorer sold 60,000 tickets.
- Launched his own companies and a drink. He has a production company stake and the drink brand Ciao Kombucha.
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Get the Alux appSqueezie in 2026: what they have been working on
- GP Explorer, his Formula 4 race event with creators as drivers, ran its third edition from October 3 to 5, 2025. It earned nominations at the 2025 Streamer Awards for Best Streamed Event.
- Ciao Kombucha, a drink he co-created with a French venture firm, launched in French supermarkets in May 2025. Retail data reported about 788,000 euros of sales in the first month, and a later report cites 23 million euros in the first year (sources differ on the period and data provider).
- In July 2026 he relaunched his ‘best summer hit’ music challenge, pairing a boys band and a girls band with guest artists, according to a French retail magazine.
- He reached 20.2 million YouTube subscribers by March 2026, per a reference page that shows other counts slightly lower.
- His five-part documentary Merci Internet aired on Prime Video in January 2024.
How Squeezie makes money
- YouTube: Ad revenue on a main channel with over 11 billion views, plus other channels. One estimate puts it at 70,000 to 110,000 euros a month across all channels.
- Sponsored content: Brand integrations, estimated at a quarter to a third of his revenue.
- Twitch: About 5.5 million followers and a few thousand paying subscribers, around 260,000 euros a year by one estimate.
- Live events: GP Explorer ticket sales, sponsors and merchandise.
- Production company: A stake in the company Bump, which was reported at over 30 million euros of revenue in 2023.
- Consumer products: Ciao Kombucha, a comic book called Bleak, and music releases including the 2020 album Oxyz.
What Squeezie teaches (and what to take from it)
Squeezie’s arc has a clear pattern that a small creator or a small business owner can copy.
Start with the audience, then build the product
He grew a following first and launched the drink, the event and the company later, when buyers already existed. Before building anything, write down 20 people who would pay for it and ask five of them this week.
Take on one huge, visible bet a year
GP Explorer cost millions to run but turned a YouTuber into a mainstream name. Choose one project this quarter that stretches you, scope it small enough to start, and book the first step this week.
Cut what does not work
His clothing line was reported as shut down after losses, and he kept going. Review your own side projects, name the one that drains time, and set a date to stop it.
Keep a team behind you
He co-founded an esports organization and works through a production company. Identify one task you do alone that someone else would do better, and hand it off this week.
Career timeline
- 2011: Creates his current YouTube channel at age 15.
- 2013: Becomes the youngest French person to reach one million subscribers, at 17, and teams up with Cyprien.
- 2018: Overtakes the then top French-language YouTuber and starts regular Twitch streams.
- 2019: Becomes the most-subscribed French-language YouTuber.
- 2020: Releases the album Oxyz and, per one report, founds the production company Bump.
- October 2022: Holds the first GP Explorer at the Bugatti Circuit in Le Mans.
- September 2023: Second GP Explorer, with 60,000 spectators on site.
- January 2024: Merci Internet documentary arrives on Prime Video.
- May 2025: Ciao Kombucha launches in supermarkets.
- October 2025: Third GP Explorer.
- July 2026: Brings back his summer-hit music challenge.
Early life and background
Lucas Adrien Hauchard was born on January 27, 1996 in Vitry-sur-Seine, near Paris. He created an early YouTube channel in 2008 that went quiet, then started the Squeezie channel in 2011 at age 15.
He built the audience with gaming videos, partnered with fellow creator Cyprien in 2013, and by 2019 had passed him in subscribers.
Squeezie net worth FAQ
What is Squeezie’s net worth?
We estimate Squeezie’s net worth at about $33 million, or roughly 30 million euros, as of October 2026. It is an estimate based on press reporting and company figures.
How does Squeezie make money?
From YouTube and Twitch, sponsored videos, live events like GP Explorer, a production company, and consumer products such as Ciao Kombucha.
How much did Squeezie make from GP Explorer?
One estimate puts gate receipts at about 3.2 million euros for the 2023 edition. He said the first edition cost between 3 and 4 million euros, so the event is more a brand-builder than a profit centre.
How old is Squeezie?
He was born on January 27, 1996, so he is 30 in October 2026.
What is Squeezie best known for?
Being the most-subscribed French-language YouTuber, the GP Explorer race event, and Ciao Kombucha.
How do you estimate Squeezie’s net worth?
We combine reported income by channel, event receipts, company revenue and property estimates, then adjust for costs and taxes. French estimates are unaudited, so the figure is approximate.
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How we estimate net worth
Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.
Last updated: October 2026.