Zach King
- Net worth $25 million
- Birthday February 4, 1990
- Status -
- Country United States
- Source(-s) of wealth Content Creator, Illusionist, YouTube Personality
How much is Zach King Worth? Zach King Net Worth in 2026
Zach King’s net worth is estimated at $25 million as of November 2026. One podcast summary has him making $7,900 from about 540 million YouTube Shorts views in two months. Yet Forbes listed $13 million of earnings for him on its 2023 list of top creators. The gap between those two numbers is his whole business: brands pay him, and ad views barely do.
| Net worth | $25 million (rough estimate, range $12 million to $45 million) |
|---|---|
| Estimated annual income | About $5.1 million before tax (our assumption, after studio costs) |
| Born | February 4, 1990, Portland, Oregon (age 36) |
| Country | United States |
| Known for | Digital sleight of hand videos, the Magic Broomstick TikTok, My Magical Life books |
| Main income sources | Brand deals and production, ads, books, rental property |
How much is Zach King worth in 2026?
Our figure is $25 million, in a range of $12 million to $45 million. This one is a rough estimate: little of the money is documented. He runs a private studio and has published no accounts. We have one outside revenue figure and a few of his own remarks about where the money comes from, and we mark the rest as assumption.
Public estimates we saw in search listings range from about $1 million to about $25 million. The low ones look like view counts multiplied by an ad rate, which misses brand work almost entirely. Figures built on one big year make the opposite error if they treat studio revenue as money he kept, since he has a staff of about 25 to pay.
How Zach King built it
- Sold courses before going viral. He paid for school by selling eight-hour Final Cut Pro courses after free tutorials.
- Built the business on brands. Sponsorships were about 75 percent of his business by 2017, far ahead of ad revenue.
- Hired a full studio team. His first hire came in 2014 and the team has since grown to about 25 people.
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Get the Alux appHow we got to $25 million
| Source | Our estimate | What it rests on |
|---|---|---|
| Studio revenue, 2014 to 2026 | $80 million | Assumption, anchored on the $13 million Forbes earnings figure for its 2023 list. $2.5 million a year for 2014 to 2019 ($15 million) plus $9.3 million a year for 2020 to 2026 ($65 million). About three quarters is brand work. Ads and books sit inside this row. |
| Staff, production and agents | Minus $36 million | Assumption: 45 percent of revenue. The team has grown from about 17 people in 2017 to about 25, and one video can take two weeks. |
| Tax | Minus $17.6 million | Assumption: 40 percent of the $44 million left. |
| Living costs | Minus $6 million | Assumption: $500,000 a year for 12 years. |
| Investment returns | $4.1 million | Assumption. The rows above leave $20.4 million. We assume half of that, $10.2 million, was invested on average for eight years at 5 percent simple return, mostly in rental property. |
| Total | $25 million | The rows sum to about $24.5 million, which we round. |
889 billion Shorts views for one good year
A November 2023 summary of his podcast interview gives the $7,900 on about 540 million views. That is $14.63 per million views. A Tubefilter headline from March 2023 has a similar number, $2,918 from 196 million views, or $14.89 per million, so the rate looks real for that period.
Our calculation: to make Forbes’s $13 million from Shorts ads alone at $14.63 per million, he would need about 889 billion views in a year. His YouTube channel has about 23.97 billion in its whole life, so that is 37 times everything he has ever posted there.
The models don’t agree with his own number, either. vidIQ’s model shows $21,000 with no stated window. If that covers the 199.66 million views of the last 28 days, it is about $105 per million, seven times the 2023 rate. It labels this as modelled, and rates may have risen since. Either way it is a small line next to $13 million.
Tutorials first, sponsors later
He started in 2008 with free Final Cut Pro tutorials and paid for school by selling eight-hour courses. Then came a 2011 video called Jedi Kittens and an early jump to Vine. Coca-Cola and Nickelodeon called once he had 500,000 to a million followers. By 2017 sponsorships were about 75 percent of his business, and he was limiting how many showed on his main feed by geotargeting campaigns, such as a Kellogg’s deal in Germany. Later summaries of his interviews say 75 to 80 percent, so the mix has held.
His biggest single post is the December 2019 TikTok of him on a magic broomstick, which Guinness recognized at 2.2 billion views on December 1, 2022. In a business like this, that record is a sales tool more than a revenue line.
In 2016 he signed a three-book deal with a film option to Steven Spielberg’s Amblin, and HarperCollins published My Magical Life in September 2017. Terms were never disclosed, and the option ran only 18 months before rights could revert to him, so we keep the books inside the revenue row and add nothing for a film.
Landlord on the side
A September 2024 interview summary says about 70 percent of his portfolio is rental property, with the rest in stocks and crypto. The percentages it gives add to 105, so treat them loosely. The 2023 summary says he pays himself a salary from the company to keep the accounts simple. The rental tilt is why his returns row uses a modest 5 percent. We found no address or property record to put a number on.
The latest dated work is live: he was billed on Dude Perfect’s Squad Games Tour in Tampa for August 1, 2026. Arena guest fees aren’t public. The figure would move most on a new brand contract, on a sale of the studio, or on evidence that his 2023 year was the peak. We have assumed something close to that, with $9.3 million a year on average since 2020 against $13 million at the top.
Zach King net worth FAQ
How much did Zach King make from YouTube Shorts?
A 2023 summary of his podcast interview gives $7,900 for about 540 million views over two months. That works out to $14.63 per million views.
How much does Zach King earn from brand deals?
Sponsorships were about 75 percent of his business in 2017, and later summaries say 75 to 80 percent. On a $13 million year that would be about $10 million before studio costs.
How many people work for Zach King?
About 25, up from about 17 in 2017. His first hire was a producer in 2014.
Does Zach King own property?
An interview summary from 2024 says about 70 percent of his portfolio is rental property. No addresses or values are public, so we count only a modest return.
How old is Zach King?
He was born on February 4, 1990, in Portland, Oregon, which makes him 36.
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How we estimate net worth
Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.
Last updated: November 2026.