10. Rolex (Estimated Value: $8.8 billion)
Rolex may not contribute directly in manufacturing the Formula 1 car, but it plays an important role in this race against time: timekeeping. Without the latest timekeeping technology, hundreds of people with stopwatch on their hands would have been needed to keep track on each car’s lap time, on each sector for each of the 40-70 laps. That is a lot of work.
Since three years ago, Rolex has become the official timekeeper and timepiece of Formula 1. And you can see a giant Rolex clock marking the start and the end of every Formula 1 racing session. But the relationship between Rolex and motorsport started way back in 1930s. Besides Formula 1, Rolex is also the official timekeeper for other sports, such as tennis Grand Slams.
According to Forbes, Rolex is one of the world’s most valuable brands with $8.8 brand value and $4.7 billion of sales revenue. And it is also the current bestselling watch in the world. Owned by Wilsdorf Foundation, the Swiss company has nearly three thousand employees.
Rolex is undoubtedly one of the best luxury watch brands. Some of its products even become the world’s most expensive. You can read more about it, on this article: How does the Most Expensive Rolex Watch Look Like?
