Rich people are not all the same: the way wealth is made, spent and carried differs sharply between fresh-money winners, real estate builders, tech founders, trust fund kids and the quiet millionaire next door. Many people assume all rich people are alike, but the video argues that wealth is not created or spent equally. It sorts the wealthy into 15 types, drawing on the Alux team’s own experience of meeting them, with a bonus category at the end.
These are broad generalisations and opinions from the video, not facts about any individual, so read them as a character study of how money behaves rather than a rulebook.
Watch the full video here, or skip to the breakdown below.
The 15 types at a glance
- Just got rich (0:18)
- Real estate rich (1:30)
- Trading and hedge fund rich (2:20)
- Royal family rich (3:29)
- Tech rich (4:35)
- Philanthropic rich (6:54)
- Celebrity rich (7:43)
- Trust fund rich (8:43)
- Don’t-ask-questions rich (9:48)
- Serial entrepreneur rich (10:51)
- Can’t-tell rich (11:42)
- All-in rich (12:27)
- I wrote that book rich (13:14)
- Crypto, AI or next-trend rich (13:50)
- Motivational speaker rich (15:02)
- Bonus: the soon-to-be rich (16:16)
1. Just got rich
These are not even new money but all-of-a-sudden fresh money. They did not expect to get rich this soon. They rode a wave or made a killing in an emerging industry, and often struggle to handle it because their financial IQ had no time to mature.
They usually flaunt it heavily and live by the mantra of I will just make more. The tell is that they buy only liabilities, such as flashy cars, expensive clothes and bags, with no real investment portfolio behind the lifestyle.
They assume whatever made them money will always be there. Sooner or later a mistake dries up the pipe or the wave changes, and they are left in a house they cannot afford, with six cars to sell and a couch bought for 20K on a dare.
2. Real estate rich
Most people who call themselves real estate rich are not rich yet. Technically they will be in 30 years. They are usually agents with extra drive who use day-job income as the down payment on the next property.
They constantly talk about cash flow, how they will BRRRR the new property, how they force appreciation and the person they know with over 100 properties.
Some of the nicest people around, in the script’s description. Not flashy and disciplined, they play the long game and most live below their means. They will be rich once they sell or mature their portfolio.
3. Trading and hedge fund rich
These are the weird ones, all over the spectrum in energy hype. Traders like to show you the one trade where they made a killing, plus a four-monitor setup of green and red lines. Day traders pretend that reading the news means they understand the global economy day by day.
Hedge fund rich means you are a lot better than other day traders and a big shot has hired you. The yearly bonus alone makes them millionaires, but the script says it takes a toll on every other part of life.
In its experience, hedge fund people are the most stressed, work the longest hours and worry constantly about screwing up. That pushes them to boost their energy artificially and to spend as much as they can to feel alive.
4. Royal family rich
This is old, old money of the prehistoric kind. You might expect the epitome of arrogance, but the script says they are among the best mannered and most reserved people out there.
They enjoy unmatched wealth but carry the burden of not embarrassing the family. Unless you pay close attention you might miss where they come from. The giveaway is the diplomatic limousine and the aides following them. They dress well but do not draw attention.
The team behind Alux says it got to know someone from a royal family during university and found them normal, with almost perfect etiquette and a family name to carry. Most enjoy the privilege but feel the urge to break free, party and make dumb decisions. Most choose not to.
5. Tech rich
The team says it always clicked with the techies, being in tech itself. They tend to be geeks and introverts with a unique sense of humour and terrible fashion sense, but great intentions and even greater intellect.
They usually got rich by developing an idea with a few friends that blew up. The money came from investors who valued the company in the millions, or from selling it. They love gadgets, do not blow through money and keep their minds buzzing. After a big exit they tend to seclude themselves until the next project.
They take growth seriously, with coaches, trainers, mentors and masterminds. They know you only need to get it right once to get rich, and they know information has asymmetric returns, which is why they spend tens or hundreds of thousands of dollars a year on advice that saves decades. You can only go as fast as you know how to go.
6. Philanthropic rich
These are usually entrepreneurs whose big idea blew up and was sold, and who now pursue their true passion of doing good. Others come from older money and have no interest in the family business.
They travel the world, meet people, raise funds and oversee projects that aid those in need or preserve valuable parts of the world. Experts in social courtesy, they use their connections to push projects further.
Thanks to their efforts, people, communities, species and works of art have come into the light. Examples cited include what Akon is doing in Africa, what Amal Clooney is fighting for and what Bill and Melinda Gates have done to cure the world.
7. Celebrity rich
This group covers TV, film, entertainers and athletes. Usually first-generation money, they got big with one project and now struggle to hold onto fame because their very expensive lifestyle depends on it.
Most people do not like frugal celebrities. They want them aspirational, beautiful and opulent, and the script calls that the downfall of many. The cost of fame is often too great, and many get swept up in expenses, yes-men and the spotlight.
The more stable ones are not as arrogant as people think. Their time is just very expensive, so they can be hard to connect with. Most are running against a clock, since fame can disappear as fast as it arrived.
8. Trust fund rich
These are the children of everyone else on the list. Their parents sacrificed a lot, and the kids do not worry about money or basic expenses.
Because the parents are often still running the family business, the children can feel disconnected. Parenting suffers when every hour goes into building and maintaining a business.
Trust fund kids split into two groups, in the script’s view. One is obnoxious and entitled, expecting everything on a plate. The other is laid back and deeply appreciative of what their parents went through, and feels responsible for picking up the torch so their parents can rest.
9. Don’t-ask-questions rich
These people cannot explain their wealth in a way that would not incriminate them, according to the video. It describes them as having made money in shady ways, often crossing into illegal territory, with no company, no public listing and no paper trail.
Some have done jail time, while the better connected were charged and saw their cases dropped. In recent years, it says, they have begun cleaning up their image and investing in legitimate businesses. Some appear on the covers of financial magazines while distancing themselves from anything that could damage them.
This is the video’s generalisation about a type, not a claim about any named person. It adds that they understand better than anyone how corrupt and fragile the world is.
10. Serial entrepreneur rich
These people are passionate about business and love building one company after another. They spend a couple of years on one, then withdraw or exit to start the next.
Their attention span is tiny, they are always in a hurry and they seem to juggle too much, but they thrive on that pressure. The team counts some of its best friends in this group, always excited about the latest investment or success.
They tend to be fairly young, between their 30s and 50s, and chase the next wave like a surfer, pushed by the fear of not solving the upcoming puzzle.
11. Can’t-tell rich
You would never guess these people are wealthy. They live in the same house, drive a mid-range car and wear no flashy watch. These are the exact opposite of the just-got-rich type.
They built their wealth through smart, stable investments over their lives and live below their means. They spoil themselves only with quality products and rarely care how big the logo is. They could be your neighbour and you would not know, since their bank account is not reflected in their lifestyle the way yours might be.
Of everyone on the list, the script says these are usually the happiest.
12. All-in rich
Also called poker rich or lucky rich, these are people who go all-in on one play and it works. The team knows poker players who amassed a small fortune from that one skill, but the group is broader and includes anyone chasing low-effort, high-return money.
Most fail in the long run because they cannot discipline their double-or-nothing thinking.
A sub-species is the marry rich: someone who goes all-in on a romantic relationship, usually with an older and wealthier partner, to climb the social and economic ladder quickly.
13. I wrote that book rich
Authors are some of the funkiest people to be around, though chemistry is hit or miss. Some are fun, some are weird and almost all have a quirky way about them.
They are not celebrity rich, but they have a loyal fanbase pressing them for the next thing. In the team’s experience, most live with a constant fear of impostor syndrome and doubt they can top the one release that got them where they are.
Because of the nature of their work, they live a joyous life.
14. Crypto, AI or next-trend rich
This group is a mix of the trader and the poker types. The script says they believe money is not real, governments are outdated and taxes are theft, and that they cannot wait for their stash to be worth billions. It adds that, truth be told, most of them are right.
They got rich in the past decade as early movers in a technological breakthrough. Many bought Bitcoin very early and held on, selling only small amounts to prove that digits can turn into real assets. Others productised ChatGPT for early adopters seeking productivity gains, and more recently moved into longevity and supplements.
Nobody understands exactly what they are doing, and they are building the infrastructure for a new technological era. In the video’s experience, most are faking it and a small subset are legitimate. The problem is you cannot tell which until it is too late.
15. Motivational speaker rich
This is the least rich category on the list, the script says. In its view, they made their fortunes selling the dream of becoming rich, almost in a predatory way, promising a sure-fire route to millions if you join a $10,000 seminar.
They keep selling a new system, jumping on the latest trend to repackage the same worthless promises. It also claims that one well-known rich dad made his fortune from selling books and not from real estate as he preaches.
This does not mean what they present has no value, but it is not everything. The advice is that if you pay for knowledge, make sure you get a valuable skill out of it. Otherwise you are left holding a beautiful package of brochures and confetti.
Bonus: the soon-to-be rich
These individuals are taking the right steps towards financial wealth. They may not be there yet, but they have the discipline, drive and focus to change that. They invest in their financial education, reading case studies and books, watching interviews and learning how others achieved wealth.
They are more than consumers or people who talk about the life they wish for. They keep pushing every day, rely on fundamentals, do not follow trends and do not fall for get-rich-quick thinking.
The video says it believes the viewer is one of them, since few would spend a Sunday learning how wealth is built.
Which type do you want to become?
The list is a mix of warnings and models. The fresh-money and all-in types show how fast wealth can disappear, while the real estate, tech and can’t-tell types show habits that tend to last.
Look back at the 15 and note which behaviours you copy without realising. Then decide which type of rich you are building towards.
FAQ
What are the different types of rich people?
The video names 15: just-got-rich, real estate, trading and hedge fund, royal family, tech, philanthropic, celebrity, trust fund, don’t-ask-questions, serial entrepreneur, can’t-tell, all-in, author, crypto or trend, and motivational speaker rich.
What is the difference between new money and old money?
The video describes fresh-money types as flaunting wealth and buying liabilities, while old-money types such as royal families are reserved and avoid drawing attention.
Who is the happiest type of rich person?
According to the script, the can’t-tell rich, who live below their means, invest steadily and are not flashy, are usually the happiest.
Why do hedge fund professionals get described as stressed?
The video says they work the longest hours, worry constantly about mistakes and often spend heavily and boost their energy artificially.
Who are the soon-to-be rich?
People who invest in financial education, rely on fundamentals instead of trends and push forward daily. The bonus section says the viewer is likely one of them.
Keep reading
- New Money & Old Money: 15 Differences
- 10 Habits That Help Rich People Make More Money Than You
- 15 Secrets RICH People Use to Get Everything in Life
