N9. L’Oréal -$2.2 billion
The L’Oréal Group is a French cosmetic and beauty brand, and one of the 10 companies that spend the most money on advertising.
Reports say that the brand is the world’s largest cosmetic company. It has developed activities in the field of cosmetics, concentrating on hair color, skin care, sun protection, make-up, perfumes, hair care, and many more.
L’Oréal is active in the dermatology, toxicology, tissue engineering, and biopharmaceutical research fields and is the top nanotechnology patent-holder in the United States.
Among that, the brand has spent $2.2 billion on magazines and particularly, their marketing budget on women’s magazine is big.
