6. Global Ambassador for Toronto Raptors
Canadians love Drake. Now, those who used to bully him can only step aside if not rooting for him. This kind of popularity sent one of the richest NBA teams, Toronto Raptors, to make him their global ambassador. And so he has been since 2013.
This partnership was the first to NBA. Usually, other team would just make some celebrity as their superfans, giving them access and exclusive seat. He is not just that. He is also an official part of the team even without owning a stake.
However, his exact duties are undefined. But every now and then, during the Raptors home games, they would have Drake Night. T-shirts with both Raptors and his OVO logos are given for free. Sometimes even Drake himself would perform on this special occasion. And if you’re lucky, he might give away his Air Jordan shoes again and making you $100,000 richer once you sell them as one of the most expensive Air Jordan ever sold. Yup, this happened before.
I suppose this Drake-Raptors partnership is like a joint branding between the two. In other way, they make each other cool.