8Ozzy Osbourne – I Can’t Believe It’s Not Butter
In order to relaunch the ‘I Can’t Believe It’s Not Butter’ product, the company decided to hire the English heavy metal vocalist of Black Sabbath, 65-year-old legend Ozzy Osbourne.
In the commercial, the best impersonator in the UK, Jon Culshaw, impersonates the rock star and it’s very hard to figure it out who is who.
Why we think this is a bizarre endorsement deal?
Well, imagine a former drug addict, who knows almost nothing about a healthy lifestyle, screaming ‘I Can’t Believe It’s Not Butter!’