Most Emotional Video Campaigns | Top 10
Brace yourselves because today I give you the most emotional video campaigns!
Emotional marketing is the best strategy and these guys that made these campaigns know this very well!
People watching them identify themselves with the characters, have epiphanies that can change their lives and most of the time, feel happy in the end.
Let me warn you from the start, you may want to bring a box of tissues near you because some of these campaigns will make you cry like a baby!
10.A Moment of Truth: Thank You for Your Service
A Vietman veteran is sitting at a bar, completely ignored by the other people in the room.
When a young soldier in his uniform enters the room, people stand up and thank him for serving the country and a kid takes a picture with him.
The old veteran looks at the whole scene disappointed and frustrated. When the young man approaches the bar, he notices the veteran’s tattoo from the war.
What happens next is so overwhelming and teaches us two great lessons: to respect the ones who deserve and to just pay a little more attention around us.
#9 proves how deceiving appearances can be!
9.Dermablend Professional: Confessions
Dermablend Professional’s “Confessions” is maybe one of the most motivational campaigns ever made that was a real success!
Apparently normal people, or so you’d think in the beginning, are recorded while confessing that they…well, have a little secret.
Before they start talking, they grab a towel and remove their makeup…their mask.
What you’re about to see next is absolutely shocking!
Most of them have rare skin conditions that affected them one way or another in time. They talk openly about how this was a challenge to live with and how they managed to successfully conquer it.
Listen to their speeches, it will inspire you!
https://www.youtube.com/watch?v=yBKr4uxXRi0
https://www.youtube.com/watch?v=3KmV-zy6Zxc
#8 is the definition of true love!
8.Schwarzkopf: You – A Declaration of Love
This year, before Valentine’s Day, Schwarzkopf released this heartwarming video online.
“Love creates beauty
Not just on Valentine’s Day”
But not just a common video about love, a video that surprises the most beautiful form of love. A love that constantly grows each day. A video about a man who fell in love and remained there day after day. A man who falls in love with his woman’s eyes, lips, hair…with her whole being every second.
He knew way before he proposed to her that she’s the one…and the proposal came as the most unexpected and beautiful surprise.
I don’t want to give you any spoilers, watch the video to remind you that true love still exists.
https://www.youtube.com/watch?v=EOVJK3m1yZM
When was the last time you called your father?
7.VW Polo: Evolving Relationship of a Protective Father
They say a daughter’s relationship with her father is very special…and this advert will prove you that.
This commercial presents the most common, yet beautiful moments between a father and his daughter, from the day she was born until the moment she leaves home for college.
He was there by her side for her first steps, her first ride with a bike, her first date, in sickness…basically, all the time.
And when the time comes for her to leave home, it rips out her father’s heart and you can see it on his face.
It’s such a beautiful advert! I’m telling you, it took away a couple of tears from me at the end.
#6 teaches us true friendship!
6.Guinness: Friendship
Guinness created this heartwarming commercial that we totally loved!
A group of friends in wheelchairs play basketball, nothing impressive, right?
Well, there’s some twist in the end!
When the game finishes, all of them get out of the wheelchairs…except one. They all tied themselves to wheelchairs in order to play a fair game with their handicapped friend and to make him forget at least for once that he’s different.
“The choices we make reveal the true nature of our character.”
Faith in humanity restored!
https://www.youtube.com/watch?v=0Vxjh6KJi8E
How beautiful do you see yourself?#5 would blow your mind!
5.Dove: Real Beauty Sketches
Dove’s campaign “Real Beauty Sketches” was a powerful campaign that touched millions of people all over the world, a campaign designed to boost women’s confidence in themselves!
They hired a FBI-trained sketch artist to draw some random women.
The artist wasn’t allowed to see them. He would draw them first after their own description of how they see themselves and after that, based on the description of a stranger they had met before in the studio.
In the end, the artist put together both of the drawings and the subjects were invited to come see them and make a comparison.
The results were unbelievable and the reactions of the women were priceless and inspirational.
Dove wanted to send a message to all the women out there: that we are more beautiful than we think.
And they did because it became the most viral ad video of all time!
https://www.youtube.com/watch?v=XpaOjMXyJGk
Keep in mind #4!
4.What is that?
This Greek short movie will teach you a very valuable lesson.
A story about a father and his son that will make you reconsider your actions.
A man and his old father sit on a bench in a park and a little sparrow lands in front of them.
The old man starts to ask his son repeatedly what is that and eventually, his son loses his patience and starts yelling at his father.
The old man gets up and brings his son a journal and makes him read it out load.
What he reads is completely overwhelming.
Listen to this story and remember it the next time you want to disrespect your parents!
Want to see what happiness looks like? Watch #3!
3.Mimi Foundation: If Only for a Second
Twenty people who were diagnosed with cancer were invited to a studio for a little experiment.
Before the whole process began, they were interviewed and one of the patients confessed:
“You know what I miss the most? Being carefree.”
Then, they were placed in front of an one way mirror, but they had to keep their eyes shut the whole time.
Their makeup and hair were done by professionals and the result was a complete transformation!
The whole process was recorded and the photographer behind the one way mirror had to immortalize the moment they open their eyes and see themselves.
And the reactions were…speechless.
I swear to you, I saw in this video what true happiness looks like.
Talk about karma at #2!
2.Thai Mobile Advert: Giving is the Best Communication
This powerful Thai Mobile Advert had everyone crying around!
It tells the story of a young boy who is caught stealing medications for his sick mother by the pharmacist.
A seller from the market stands up for the kid, pays for the medications and tells his daughter to also bring the boy a veggie soup for his mother.
30 years later, the same seller gets extremely ill and the summary of medical expenses are so high that his daughter has to sell the house in order to afford it and immediately puts the house on the market.
But right in time, the new summary of medical expenses arrives at the hospital and the sold is 0.
How is this possible? Watch the video and find out why!
https://www.youtube.com/watch?v=JPOVwKPMG8o
Ready to cry your heart out?
1.Bernas: Chinese New Year
Ok, so I’m going to be very honest with you now: I cried like a baby at this one!
A video that tells the story of a Chinese family: a severe father and an ignorant son, an unfortunate combination.
One day, they get in a terrible fight and his son runs away from home, leaving his father heartbroken.
Later, the boy suffers an almost deadly accident at work and loses his ability to walk, ending in a wheelchair back home.
His father is devastated to see his son paralyzed and what happens next…is soul-crushing.
Grab the tissues and play the video!
What did you think of these emotional video campaigns?
Which one touched you the most?
Hope we managed to open your eyes with these campaigns and don’t forget to share it with your friends if we did!
