Brent Rivera
- Net worth $15 million
- Birthday January 9, 1998
- Status -
- Country United States
- Source(-s) of wealth Entrepreneur, YouTube Personality
How much is Brent Rivera Worth? Brent Rivera Net Worth in 2026
Brent Rivera’s net worth is estimated at $15 million as of November 2026. He earned about $13.7 million in the latest Forbes creator ranking, yet we think he keeps only about 22 cents of each dollar after production costs and tax. At 28, he has 44.5 million YouTube subscribers, and the channel’s ads are a small part of the income.
| Net worth | $15 million (rough estimate, range $10 million to $25 million) |
| Estimated annual income | $13.7 million gross, per the June 2026 ranking |
| Born | January 9, 1998, Huntington Beach, California (age 28) |
| Country | United States |
| Known for | YouTube and short videos, Amp Studios |
| Main income sources | Brand deals, YouTube ads, Amp Studios, podcast |
How much is Brent Rivera worth in 2026?
We estimate $15 million, with a range of $10 million to $25 million. This one is a rough estimate: little of the money is documented. We have three yearly gross estimates from creator rankings, the latest from Forbes, and no filing that shows what he spends or keeps, and Amp Studios has no public revenue or valuation.
Public estimates scatter widely, from a few million to about $20 million. Those at the bottom seem to count ad revenue alone, and those at the top treat a gross ranking number as take-home pay.
How Brent Rivera built it
- Built a company around the channel. He co-founded Amp Studios and runs it as CEO, as a production company and talent agency.
- Kept posting at volume. His channel has 915 videos and about 13.7 billion total views as of November 2026.
- Earned beyond the ads. Modeled ads equal about 17 percent of his reported 2026 earnings even if that estimate is monthly.
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Get the Alux appHow we got to $15 million
| Source | Our estimate | What it rests on |
|---|---|---|
| Gross earnings through mid 2026 | $75 million | Reported: $17.5 million (2023), $11 million (2025), $13.7 million (2026). Assumed: $12 million for 2024 and $20 million for all years before 2023. That sums to $74.2 million, rounded. |
| Production, staff and agency costs | minus $45 million | Assumption: 60 percent of gross. A creator ranking counts income before these bills, and a team behind 915 videos has plenty. |
| Taxes | minus $13.5 million | Assumption: 45 percent of the $30 million left, California resident at the top brackets. |
| Living costs | minus $3 million | Assumption: $300,000 a year for 10 years. |
| Amp Studios stake | $1.5 million | Assumption: half of a $3 million value. No valuation or ownership split is public, and we assume most of its income to him is already in the first row. |
| Total | $15 million | Only the three reported years are on the record. |
Twenty-two cents on the dollar
The gap between his ranking figure and his bank balance is the whole story. Our math: start with $1 of gross, take 60 cents for costs, then 45 percent of the remaining 40 cents for tax, which is 18 cents. He keeps 22 cents. Run the $13.7 million Forbes lists for 2026 through that and a very good year nets about $3 million, before he pays his own rent.
The costs are our assumption, and the point moves with them. If costs run 40 percent, he keeps 33 cents of each dollar, and our total rises by roughly half. That change alone accounts for most of our range.
The ad money is the small part
vidIQ showed 44.5 million subscribers and 13.7 billion views on November 2, 2026, with a modeled $190,000 in ad revenue. It doesn’t say what period that covers, which is awkward. If the number is yearly, ads would be about 1.4 percent of his Forbes total. If it is monthly, $190,000 times 12 is $2.28 million, about 17 percent. Either way, by our calculation, more than four fifths of the money comes from somewhere other than YouTube ads. Brand deals are our best guess for most of it, as no breakdown has been published. He took part in Coca-Cola’s #MakeItHappy campaign in 2015 and later worked with Hollister on an anti-bullying campaign.
A company that hasn’t been priced
He co-founded Amp Studios and is its CEO, and Forbes describes it as a production company and talent agency. Nobody has published what it earns. We carry it at $1.5 million, which is deliberately low since much of what it makes for him already shows up in his gross figure, and counting it twice would flatter the total.
That is also the biggest thing that could move this page. An outside investment or a sale would give Amp a real price for the first time. So would his next ranking: he has swung from $17.5 million in 2023 to a reported $11 million in 2025 and back up to $13.7 million, with a #12 place on the 2026 list after #18 in 2024. Our assumed 2024 figure is the one we would most like to replace.
Brent Rivera net worth FAQ
How much does Brent Rivera make a year?
The June 2026 Forbes ranking lists $13.7 million, which is gross, for roughly March 2025 to March 2026. We estimate he nets about $3 million of that.
How much does he make from YouTube ads?
A modeled estimate shows $190,000, with no stated period. Neither he nor YouTube has reported a figure, so treat it as a rough guide.
What is Amp Studios?
A production company and talent agency Rivera co-founded and runs as CEO. It has no public revenue or valuation.
How old is Brent Rivera?
He is 28, born January 9, 1998, in Huntington Beach, California, where he still lives.
How many subscribers does he have?
44.5 million on YouTube as of November 2, 2026, with about 13.7 billion total views across 915 videos.
How is this figure estimated?
We add reported and assumed yearly gross, subtract assumed costs, tax and spending, then add a small value for Amp Studios.
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How we estimate net worth
Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.
Last updated: November 2026.