Denise Coates
- Net worth $8 billion
- Birthday September 26, 1967
- Status -
- Country United Kingdom
- Source(-s) of wealth Businesswoman, Entrepreneur
How much is Denise Coates Worth? Denise Coates Net Worth in 2026
Denise Coates’s net worth is estimated at $8 billion as of November 2026. In Bet365’s 2024 to 2025 financial year her salary alone was £104 million, equal to 30% of what Bet365 made before tax. Add her share of the dividend and she took home £280 million or more from a company that earned £349 million.
| Net worth | $8 billion (our estimate, range $6.5 billion to $9 billion) |
|---|---|
| Estimated annual income | £280 million or more, about $376 million, before tax (2024 to 2025 financial year) |
| Born | September 26, 1967 (age 59) |
| Country | United Kingdom |
| Known for | Founder and joint chief executive of Bet365 |
| Main income sources | Bet365 shares, salary and dividends |
How much is Denise Coates worth in 2026?
About $8 billion, by our estimate. Bet365 is private, so its value is not set by a share price. The best marker is the roughly £9 billion price the family was reported to be discussing with possible buyers in May 2025. Most of her fortune is her 58% of that. The rest is what she has kept from more than £2.5 billion of pay and dividends over the years. Pounds are converted at 1.3427 dollars, the XE mid-market rate on November 10, 2026.
Pricing a private bookmaker
| Source | Our estimate | What it rests on |
|---|---|---|
| 58% of Bet365 | $7.0 billion | 58% of the roughly £9 billion valuation in sale talks reported in May 2025: £5.22 billion. No deal was announced, and that is our main assumption. Her biography puts her at around half rather than 58%, which would cut this row by about $1 billion. |
| Cash and investments from pay and dividends | $0.96 billion | More than £2.5 billion taken out since she founded the company. We assume about 43% went in UK income tax on salary and dividends, leaving £1.43 billion, and that she kept half of that after spending and gifts: £0.71 billion. Both rates are our assumptions. |
| Total | $7.97 billion | Rounded to $8 billion. |
The £104 million salary
Bet365’s accounts for the year to March 2025, published in December 2025, showed turnover of £4 billion, up from £3.7 billion, while pre-tax profit fell to £349 million from £627 million, Share Talk reported. Costs rose £325 million as the company pulled out of some markets, including £59 million of one-off restructuring charges. The company also gave £130 million to the Denise Coates Foundation.
Her salary was £104 million and the company paid £353.6 million in dividends, at least half of it to her as majority owner, for a minimum of £280 million. Our calculation: £104 million is 30% of £349 million in pre-tax profit, and £280 million is 80% of it. Her record year was 2021, at £469 million.
The £9 billion question
In May 2025 the Coates family was reported to be weighing a full or partial sale of Bet365, or a US listing, at up to £9 billion. That would have given her more than £5 billion for her 58%, City AM reported. Bet365 then held licences in 13 US states. Industry press compared it with DraftKings, which was worth $16.64 billion on the stock market at the time, iGaming Business noted. No sale has been announced since.
The profit drop that followed cuts against that price. At £9 billion, buyers would be paying about 26 times the £349 million of the 2025 accounts, by our math, against about 14 times the year before. That is why the bottom of our range sits lower.
From the counter to the boardroom
Coates worked as a cashier in her family’s betting shop chain, Provincial Racing, while at school. She took a first-class degree in econometrics at the University of Sheffield, trained as an accountant and became managing director of the chain in 1995, using a Barclays loan to buy a neighbouring one, her biography says. She bought the bet365.com domain in April 2000 and the site launched in 2001. She runs the company with her brother John as joint chief executive. The head office moved to Gibraltar in 2015.
Why other estimates disagree
Estimates for Coates swing because there is no market price. Some public figures lean on the 2025 sale talk, some on earnings, and many add up her gross pay without allowing for income tax at the top UK rates. Treat any figure for her, ours included, as a range.
What would move the figure
Bet365’s accounts for the year to March 2026 are due around the end of 2026. A profit rebound would support the £9 billion price, and another fall would push it down. A sale or listing, if one happens, would replace our estimate with a real price.
Denise Coates net worth FAQ
What is Denise Coates’s net worth?
We estimate $8 billion as of November 2026, mostly her 58% of Bet365 valued at the £9 billion discussed in 2025 sale talks.
How much did Denise Coates earn from Bet365 in 2025?
In the 2024 to 2025 financial year she was paid a £104 million salary and took at least half of a £353.6 million dividend, for at least £280 million.
How much of Bet365 does Denise Coates own?
She owns 58%, according to reports of the 2025 sale talks. Her brother John is joint chief executive.
How old is Denise Coates?
She was born on September 26, 1967, so she is 59.
Is Bet365 for sale?
The family was reported in May 2025 to be considering a sale, partial sale or US listing at up to £9 billion. No deal has been announced.
How is her net worth estimated?
We value her 58% at the reported £9 billion price, then add an after-tax estimate of the cash she has kept from her pay and dividends.
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How we estimate net worth
Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.
Last updated: November 2026.