How much is Eileen Gu Worth? Eileen Gu Net Worth in 2026
Eileen Gu’s net worth is estimated at $45 million as of November 2026. Of the $23.1 million she was estimated to earn in 2025, about $100,000 came from skiing. The rest came from brands, which makes the freestyle skier one of the few athletes whose sport is close to a rounding error on her income.
| Net worth | $45 million (our estimate, range $35 million to $60 million) |
|---|---|
| Estimated annual income | About $23 million before tax and fees (2025 estimate) |
| Born | September 3, 2003, San Francisco, California |
| Age | 23 |
| Country | China (competes for China; born in the United States) |
| Known for | Six Olympic medals in freestyle skiing (2022, 2026); modelling |
| Main income sources | Endorsements, modelling, prize money |
How much is Eileen Gu worth in 2026?
We estimate about $45 million, in a range of $35 million to $60 million. The base is four years of published earnings estimates that add up to $87.4 million before tax. We take off agent fees and tax, add what she has likely earned in 2026, and subtract the cost of living and training. The earnings figures are estimates themselves, so treat ours as an estimate built on estimates.
How we got to $45 million
| Source | Our estimate | What it rests on |
|---|---|---|
| Earnings 2022 to 2025, after fees and tax | $44.6 million | Published estimates of $20.1 million (2022), $22.1 million (2023), $22.1 million (2024) and $23.1 million (2025), total $87.4 million. We assume 15% to agents and managers, then 40% tax on the rest: 87.4 times 0.85 times 0.6 is $44.6 million. |
| Earnings in 2026 so far, after fees and tax | $9.7 million | Our assumption: about $19 million before costs, prorating the $23 million estimated for the 12 months to February 2026 over ten months. After the same fees and tax, 51% of $19 million is $9.7 million. |
| Living, training and family costs 2022 to 2026 | minus $9.0 million | Our assumption: $1.8 million a year for five years, covering coaching, travel, an entourage and homes. |
| Earnings before 2022 | $0 | Not counted. A widely repeated figure for 2021 could not be traced to a source we trust. |
| Total | $45 million | $44.6 million plus $9.7 million minus $9.0 million is $45.3 million, rounded. |
A skier paid like a tennis star
The 2025 split, per the annual earnings ranking: $0.1 million on the snow, $23 million off it. Prize money was 0.4% of her income that year, our calculation. Red Bull, Porsche, IWC Schaffhausen and TCL were among the brands named. A February 2026 tally of Winter Olympians added Anta, Bosideng, Mengniu Dairy and Luckin Coffee, and counted $55,000 from a December Snow League halfpipe win within her roughly $100,000 of prize money (Olympic earnings list).
The pattern is not new. She was estimated at $20.1 million in 2022 (report), $22.1 million in 2023 (report) and $22.1 million in 2024, $22 million of it off-field (2024 ranking). Four years add up to $87.4 million, an average of $21.9 million a year, by our calculation.
What a medal is worth when you don’t sell it
At Milan Cortina in February 2026 she won halfpipe gold with 94.75 points and silver in big air and slopestyle, the Olympic results show. That made six medals from six Olympic events across 2022 and 2026. Because she competes for China, she is not eligible for the $200,000 bonus US athletes receive, one profile pointed out. The medals pay through the brand deals they protect. Her average fee per endorsement rose from about $1 million in 2021 to $2 million to $2.5 million in 2022, according to media reports cited in her biography.
Runways, a degree and a day job
She is signed to IMG Models, walked for Victoria’s Secret in Barcelona and Louis Vuitton in Italy in 2023, and she has said she paid her own private high school tuition from her freshman year. She studied international relations at Stanford, took 2025 to 2026 off for the Olympics and graduated in June 2026. In 2026 she also co-hosted the Laureus World Sports Awards with Novak Djokovic.
Why other estimates disagree
Public estimates vary widely. The low ones look like a single year’s pay; the high ones appear to treat years of pre-tax endorsement estimates as money in the bank.
What would move the figure
The next annual earnings ranking, normally published in December, will show whether the 2026 Olympic year beat 2025. Our 2026 row is the softest number here and would move first.
Eileen Gu net worth FAQ
What is Eileen Gu’s net worth?
We estimate about $45 million as of November 2026, in a range of $35 million to $60 million.
How much did Eileen Gu make in 2025?
About $23.1 million before tax and fees, of which roughly $100,000 came from competition.
How much did Eileen Gu make from endorsements?
About $23 million in 2025 and $22 million in 2024, from brands including Red Bull, Porsche, IWC Schaffhausen, TCL, Anta and Luckin Coffee.
How many Olympic medals has Eileen Gu won?
Six: two golds and a silver in Beijing in 2022, then halfpipe gold plus big air and slopestyle silver at Milan Cortina in 2026.
Does Eileen Gu get an Olympic bonus?
Not the $200,000 US athletes receive, because she competes for China.
How old is Eileen Gu?
She was born on September 3, 2003, in San Francisco, so she is 23.
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How we estimate net worth
Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.
Last updated: November 2026.
Photo: Original: Martin Rulsch, Wikimedia Commons / Derivative wor / Wikimedia Commons, CC BY-SA 4.0, cropped