Jeremy Stoppelman
- Net worth $100 million
- Birthday November 10, 1977
- Status -
- Country United States
- Source(-s) of wealth CEO, Entrepreneur
How much is Jeremy Stoppelman Worth? Jeremy Stoppelman Net Worth in 2026
Jeremy Stoppelman’s net worth is estimated at $100 million as of November 2026. The Yelp co-founder and CEO built most of it from Yelp stock, and the strangest part of his balance sheet is this: at the last share price we could date, the whole company was worth about what Yahoo reportedly offered for it before the 2012 listing. Yelp said no, went public, and 14 years of trading later the market has handed back roughly the same number.
| Net worth | $100 million (our rough estimate, range $60 million to $130 million) |
|---|---|
| 2025 reported pay | $10.26 million, mostly stock |
| Born | November 10, 1977, Arlington, Virginia (age 48) |
| Country | United States |
| Known for | Co-founding and running Yelp since 2004 |
| Main income sources | Yelp shares, past stock sales, CEO pay |
How much is Jeremy Stoppelman worth in 2026?
We put him at about $100 million, in a range of $60 million to $130 million, and treat that as an estimate with a soft middle. The firmest piece is a dated filing: 897,974 shares held directly at $18.11, about $16 million. A further 2,068,310 shares in his revocable trust, about $37 million, come from a search excerpt of the 2026 proxy’s ownership table that we could not open in full. The rest is what he has already sold, and nobody publishes that as a lifetime total, so we built it from the change in his holdings since 2012 and labelled the assumptions below.
How Jeremy Stoppelman built it
- Turned down two big buyouts. Yelp rejected a reported $550 million Google bid and a $1 billion Yahoo offer before its 2012 IPO.
- Took a $1 salary. In February 2013, he took a $1 salary as Yelp's CEO.
- Sold stock on a fixed plan. A trading plan adopted in May 2025 drove sales of 30,000 shares a day in early 2026.
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Get the Alux appHow we got to $100 million
| Source | Our estimate | What it rests on |
|---|---|---|
| Yelp shares he holds | $54 million | 897,974 held directly per an October 2026 Form 4, plus 2,068,310 in his revocable trust as of March 2, 2026. The trust count is from a search excerpt of the 2026 proxy we could not open in full, so treat it as unconfirmed. That is 2,966,284 shares at $18.11, the price on the October 1, 2026 filing. No value given to options, and any unvested RSUs in the direct count are taken at full price. |
| Stock sold since the IPO | $58 million | Assumption. About 5.93 million shares at the 2012 IPO ($83 million at $14), so at least 2.96 million fewer today. At an assumed average of $30 that is $88.8 million, less 35 percent tax. |
| 2010 private sale | $12 million | About $15 million of stock sold to Elevation Partners in 2010, as reported before the IPO, less an assumed 20 percent tax. |
| Salary and cash bonus | $2 million | $2.82 million for 2023 to 2025 per the proxy, less an assumed 40 percent tax. Earlier cash pay is ignored. |
| Spending and giving | minus $24 million | Assumption: $1.5 million a year for the 16 years since his first big cash-out in 2010. |
| Total | About $100 million | Before rounding, the rows sum to about $101 million. We round down because the second and last rows are assumptions, and investment returns on the cash are left out. |
The $1 billion he turned down, and got back
NBC News reported at the 2012 listing that Yelp had rejected a $550 million bid from Google and a $1 billion offer from Yahoo. It then priced at $15 a share, valuing the company at nearly $900 million.
Now the arithmetic. Yelp’s second-quarter release shows 55.3 million weighted basic shares. Multiply by the $18.11 on Stoppelman’s October 1, 2026 Form 4 and you get about $1.0 billion. That is our calculation, and it mixes a June-quarter share count with an October price, but the point survives the rounding: Yelp’s market value is about where Yahoo’s number was. Over the same stretch the company has spent nearly $2.0 billion on buybacks through 2025 (per its 2026 proxy) and about $200 million more in 2026. So it has paid out roughly twice its current value to shareholders and its value is still near the old offer.
For him personally, 11 percent of $1 billion would have been $110 million before tax, using the stake reported at the IPO. Our whole estimate today is $100 million, built after tax and after 16 years of spending. On those numbers, saying no neither made nor lost him a fortune, which is an odd thing to be able to say about one of the more famous refusals in web history.
A CEO paid mostly in a falling stock
The proxy lists his 2025 pay at $10,256,932. Only $620,000 of that was salary and $500,444 was cash bonus. The other $9.1 million was stock, valued on its grant date in February 2025. By our math that is about $47 a unit across the 193,379 units granted, using the accounting values in the filing, against $18.11 on October 1, 2026. Treat the headline pay as a promise, not a deposit. In 2013, his reference biography notes, he took a salary of $1.
The Form 4s show how the cash comes out. Under a trading plan adopted in May 2025, he exercised and sold 30,000 options a day in late January and early February 2026, at about $27.30 against a $20.47 strike. That is roughly $205,000 of pre-tax profit per trading day. By October those same shares would have been underwater against the strike, and the options had expired in March anyway. His timing there looks good, though the plan was set eight months earlier.
Why other estimates disagree
Public estimates tend to be either old, from the years when his stake was 11 percent of a richer company, or to multiply the full beneficial-ownership line by the price. That line in the proxy, as we saw it in a search excerpt, is 3,906,720 shares, or 6.4 percent, and it counts shares he can acquire through options within 60 days. We priced the trust and direct holdings we could identify and left the remainder out. Pricing the whole line at $18.11 would add about $17 million, and that is a ceiling, because options carry a strike price.
What would move the figure
Each $1 on Yelp’s share price moves his stake by about $3 million. The nearest catalysts are the next quarterly report, after a 2026 revenue outlook of $1.46 billion to $1.47 billion, and the buyback, which Yelp paused in 2026 to pay down its credit line and expects to restart in 2027. More stock also keeps arriving: part of his 2025 award vests quarterly through late 2028.
Jeremy Stoppelman net worth FAQ
How much did Jeremy Stoppelman make from Yelp in 2025?
Yelp’s proxy reports $10,256,932 in total pay for 2025: $620,000 salary, $500,444 cash bonus and $9,104,111 in stock awards at grant-date value. The actual worth of that stock moves with the share price.
How many Yelp shares does Jeremy Stoppelman own?
An October 2026 Form 4 shows 897,974 shares held directly. A search excerpt of the 2026 proxy showed beneficial ownership of 3,906,720 shares, 6.4 percent, as of March 2, 2026. We could not open that table in full, so treat it as unconfirmed.
Did Jeremy Stoppelman turn down Google and Yahoo?
Yelp rejected a reported $550 million bid from Google and a $1 billion offer from Yahoo before its 2012 IPO.
How old is Jeremy Stoppelman?
He was born on November 10, 1977, so he is 48 as of early November 2026. He studied computer engineering at the University of Illinois and became a vice president of engineering at PayPal.
Who funded Yelp at the start?
Max Levchin provided $1 million in initial funding in 2004, the year Stoppelman and Russel Simmons founded the company.
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How we estimate net worth
Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.
Last updated: November 2026.