How much is Molly-Mae Hague Worth? Molly-Mae Hague Net Worth in 2026

By the Alux Research Team. How we estimate net worth

Molly-Mae Hague’s net worth is estimated at $10.5 million (about £8 million) as of October 2026. Hague is an English influencer and entrepreneur who finished runner-up on Love Island in 2019 and went on to a creative director role at PrettyLittleThing and her own fashion label, Maebe. The biggest drivers of the wealth are brand deals built on a social media audience of millions, and the business she now owns herself.

How much is Molly-Mae Hague worth in 2026?

We estimate Molly-Mae Hague’s net worth at about £8 million, or roughly $10.5 million. Most published estimates fall between £6 million and £8 million, and a Hague-related headline in January 2026 claimed £20 million after the Adidas deal. We found no filed company accounts in the sources we reviewed, so none of these figures are verified. We use the top of the common range because her income has grown since the Love Island spike.

Two numbers appear often. The first is a reported £500,000 PrettyLittleThing deal in 2019, repeated across many sources but not confirmed. The second is a secondhand report that her ventures generated about $26 million in combined revenue in 2025. Revenue is not profit, and the figure covers a group of companies, so we give it little weight. This is an estimate with low confidence.

Molly-Mae Hague in 2026: what they have been working on

• 2026: Competed on The Great Celebrity Bake Off for Stand Up to Cancer in March and was named Star Baker for her episode.
• January 2026: Adidas confirmed a partnership with her on a limited footwear collection for the spring and summer 2026 campaign, with Superstar and Samba styles priced at £100. A reported fee of £2 million is unverified.
• October 2025: A second season of her Prime Video series Behind It All was announced.
• September 2025: Won the authored documentary category at the National Television Awards for Behind It All.
• September 2024: Launched her clothing label Maebe, after a long development period.

How Molly-Mae Hague makes money

• Brand partnerships: Paid campaigns with fashion, beauty and lifestyle brands. A past deal with Starbucks and an Adidas collaboration in 2026 are examples.
• Maebe: Her clothing label, launched in 2024. No profit figure has been confirmed.
• PrettyLittleThing: Brand ambassador, then creative director from August 2021 until she stepped down in 2023.
• Book: Becoming Molly-Mae, published by Random House on June 9, 2022.
• Television: At Home with the Furys on Netflix from August 2023 and Behind It All on Prime Video from January 2025.
• Beauty: A self-tanning range sold under her own name.

What Molly-Mae Hague teaches (and what to take from it)

Hague turned a TV appearance into a business she controls. A few ideas stand out from that.

1. Turn fast attention into a lasting audience. Her Instagram following jumped from about 160,000 to nearly three million during Love Island. List how you could keep one new follower or customer in touch with you each week by email.
2. Build for yourself after you build for others. She worked as creative director for a big brand and then launched Maebe. Use your current job to learn one thing you can later apply to your own work.
3. Take time over a launch. Maebe went through a two-year development period before it opened. Give your next project a written plan of at least 90 days before you announce it.
4. Show your work in a format people trust. A documentary series let viewers follow the business, as well as the posts. Share a short behind-the-scenes post about your work once a week.

Career timeline

1. 1999: Born May 26 in Stevenage, Hertfordshire.
2. 2019: Joins Love Island on Day 4 and finishes as runner-up; reportedly signs with PrettyLittleThing.
3. 2021: Becomes PrettyLittleThing creative director in August.
4. 2022: Publishes Becoming Molly-Mae on June 9.
5. 2023: Steps down from PrettyLittleThing; At Home with the Furys starts on Netflix in August.
6. 2024: Launches Maebe in September.
7. 2025: Behind It All starts on Prime Video in January and wins a National Television Award in September.
8. 2026: Announces an Adidas collaboration in January and wins Star Baker in March.

Early life and background

Molly-Mae Hague was born in Stevenage, Hertfordshire, on May 26, 1999, and grew up in Hitchin. She joined the fifth series of Love Island on Day 4 in 2019, a decision that changed her career. Her Instagram following reportedly grew from about 160,000 to nearly three million over the course of the show. Public detail about her schooling is limited, and we leave out her family life.

Molly-Mae Hague net worth FAQ

What is Molly-Mae Hague’s net worth?

Molly-Mae Hague’s net worth is estimated at about £8 million, or roughly $10.5 million, as of October 2026. Published estimates mostly run from £6 million to £8 million.

How much did Molly-Mae Hague make from PrettyLittleThing?

A £500,000 deal in 2019 is widely reported but unconfirmed. Her creative director pay was never officially disclosed.

How does Molly-Mae Hague make money?

From brand partnerships, her clothing label Maebe, a book, television series and beauty products.

How old is Molly-Mae Hague?

Molly-Mae Hague was born on May 26, 1999, so she is 27 years old.

What is Molly-Mae Hague known for?

She is known for finishing as runner-up on Love Island in 2019, her role at PrettyLittleThing and her label Maebe.

How is Molly-Mae Hague’s net worth estimated?

We combine reported brand deals, her business income and book sales, subtract an allowance for tax and costs, and compare public estimates. No filed accounts were available, so it is approximate.

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How we estimate net worth

Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.

Last updated: October 2026.