Nick DiGiovanni
- Net worth $16 million
- Birthday May 19, 1996
- Status -
- Country United States
- Source(-s) of wealth Chef, Content Creator
How much is Nick DiGiovanni Worth? Nick DiGiovanni Net Worth in 2026
Nick DiGiovanni’s net worth is estimated at $16 million as of November 2026. His videos have drawn 22.6 billion views, yet at typical Shorts rates all of those views together would have paid under $2.3 million in ads. We think the real money is in sponsors and a pantry brand, and a sizable team takes its share.
| Net worth | $16 million (our rough estimate, range $9 million to $26 million) |
|---|---|
| Estimated annual income | About $10 million before costs and tax (our estimate) |
| Born | May 19, 1996, Providence, Rhode Island (age 30) |
| Country | United States |
| Known for | YouTube cooking videos, third place on MasterChef in 2019, the book Knife Drop |
| Main income sources | Sponsors, YouTube ads, Osmo, book and licensing |
How much is Nick DiGiovanni worth in 2026?
Our figure is $16 million. This one is a rough estimate: little of the money is documented. Two published creator rankings give us gross income for two years, and everything else in the ledger rests on our assumptions, labeled as such. His deals with Netflix and his share of Osmo are both undisclosed.
How Nick DiGiovanni built it
- Built a team around the channel. He hired his 15th full-time employee by April 2026, plus 40 to 50 contractors.
- Launched his own pantry brand. His Osmo line has reached Walmart stores, so he owns a product as well as an audience.
- Took small brand deals early. His first brand deal paid only a couple thousand dollars.
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Get the Alux appHow we got to $16 million
| Source | Our estimate | What it rests on |
|---|---|---|
| Income kept from videos, sponsors and books | $11.4 million | Gross of about $32.5 million: $4 million on a creator list first published in 2023 and $10 million on a 2025 list are the only reported years. We assume $1.5 million for 2020 to 2022, $7 million for 2024 and $10 million for 2026. We assume he keeps 35 percent after staff, production and tax. |
| Stake in Osmo | $5 million | All assumption: $10 million in yearly sales, valued at one times sales, with him holding half. Osmo’s revenue and ownership aren’t public. |
| Total | $16 million | Sum of the rows above: $16.4 million, rounded. |
Keep 20 percent of gross and value Osmo at half our guess, and you land near $9 million. Keep 50 percent and double Osmo, and it is about $26 million.
Billions of views, a modest ad check
Here is our calculation. His channels had 22.6 billion views in August 2026. vidIQ puts typical Shorts pay at $0.03 to $0.10 per 1,000 views. Divide 22.6 billion by 1,000 and multiply, and you get $678,000 to $2.26 million, for his entire career. That is a floor rather than a tally, since long videos pay far more ($1 to $30 per 1,000) and we don’t know his mix. But it shows why one reported year of $10 million can’t be mostly Shorts ads.
Sponsors fill the gap. A creator database logged Feastables, HexClad and Zwilling videos, and TheWrap reported S.Pellegrino backing his recipe channel. It also reported that his first brand deal paid only a couple thousand dollars.
A payroll, not a kitchen
TheWrap reported in April 2026 that he had hired a 15th full-time employee and worked with 40 to 50 contractors on jobs like thumbnails and lighting, along with lawyers, business managers and a PR team. That is why a gross figure overstates him. At an assumed $80,000 average cost, 15 salaries alone would come to $1.2 million a year before a single contractor is paid.
What Netflix changes
Net Influencer reported on 16 July 2026 that Netflix will carry his back catalog and new videos from both channels, with new episodes landing on the same day as YouTube. No financial terms came out. We put no separate row on it, because any 2026 fee sits inside the income assumption above, and press material on the deal also lists Osmo in Walmart stores, the Happy Potato clothing brand and work as FOX Sports’ chef for the 2026 World Cup.
If the Netflix terms ever surface, or Osmo sells or raises money at a stated price, this figure moves first. His subscriber count won’t move it much: the database showed 47.1 million on 8 October 2026.
Why other estimates disagree
Public estimates for him swing widely because they guess from audience size and rarely account for staff or his equity in a product. Nobody outside his business has seen the books.
Before the fame
He designed his own food-focused concentration at Harvard, graduated in 2019, and finished third on MasterChef that year. His agent suggested TikTok once COVID hit. He now holds 11 Guinness World Records, including an iced latte of 1,044.92 liters.
Nick DiGiovanni net worth FAQ
How much did Nick DiGiovanni make from YouTube?
No exact figure is public. At typical Shorts rates his 22.6 billion views would have paid $678,000 to $2.26 million, by our calculation, though long videos pay much more.
How much does Nick DiGiovanni earn a year?
Creator rankings have put his earnings at $4 million and, in 2025, at $10 million. We treat those as before costs and tax, and assume about $10 million for 2026.
Did Nick DiGiovanni sign with Netflix?
Yes. A deal reported in July 2026 brings his back catalog and new episodes to Netflix, with terms undisclosed.
Does Nick DiGiovanni own a company?
He launched the pantry brand Osmo, now sold in Walmart stores. His ownership share isn’t public, so we assume half.
How old is Nick DiGiovanni?
He was born on May 19, 1996, which makes him 30 in November 2026.
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How we estimate net worth
Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.
Last updated: November 2026.
Photo: Listeningtocoltrane / Wikimedia Commons, CC BY 4.0, cropped