How much is Rhett and Link Worth? Rhett and Link Net Worth in 2026

By the Alux Research Team. How we estimate net worth

Rhett and Link’s combined net worth is estimated at $80 million as of November 2026, about $40 million each, within a range of $40 million to $130 million. They run Good Mythical Morning, which put out its 3,000th episode on March 13, 2026, and since September 2026 new episodes of the show and two spin-offs have been released on Netflix at the same time as on YouTube. Nobody has published Mythical Entertainment’s accounts, though one report from 2022 put its revenue near $40 million a year. This one is a rough estimate: little of the money is documented, and audience size is what it rests on.

Net worth	$80 million combined (rough estimate, range $40 million to $130 million)
Born	Rhett McLaughlin: October 11, 1977, Macon, Georgia (age 49). Link Neal: June 1, 1978, Durham, North Carolina (age 48)
Country	United States
Known for	Good Mythical Morning, Mythical Kitchen, Mythical Entertainment
Main income sources	Mythical Entertainment, YouTube advertising, sponsorships, Netflix and Roku distribution, books

How much is Rhett and Link worth in 2026?

We put the pair at about $80 million together. The range is wide because the company is private and its accounts have never been published. What we have are subscriber counts, the dates of a few deals, and one revenue figure from 2022 that rests on anonymous sources.

How we got to $80 million

Source	Our estimate	What it rests on
Mythical Entertainment	$60 million	Assumption, built from audience. The company has no published valuation. Good Mythical Morning has 19.7 million subscribers, Good Mythical MORE 4.45 million and Mythical Kitchen about 4.5 million, a total of 28.65 million. We value the company at roughly $2 per subscriber and assume the founders own most of it. As a cross-check, Tubefilter reported in December 2022, citing two anonymous sources in the New York Times, that the company made about $40 million a year and was weighing a stake sale to a media company. Our $60 million is 1.5 times that revenue figure ($60 million divided by $40 million), which is not a rich multiple for a business that has grown since.
Smosh minority stake	$2 million	Assumption. Mythical bought Smosh in February 2019, and in June 2023 Smosh’s co-founders bought a majority back. Mythical kept a minority. The price was not disclosed.
First We Feast investment group	$1 million	Assumption. In December 2024 Mythical joined an investor group that bought the food media brand. Amounts are not public.
Savings, books and property	$17 million	Assumption. Years of founder salaries and distributions, after tax. No figures exist.
Total	$80 million	Sum of the four rows. About $40 million each.

Every row is an assumption except the dates. The $2 per subscriber rate is ours and it is the largest single choice on the page.

Two dollars a subscriber

By our calculation, $60 million across 28.65 million subscribers on the three biggest channels is about $2.09 each ($60 million divided by 28.65 million). We think that is a cautious rate for a company with its own studio and staff. A 2021 commitment of $5 million to the Mythical Accelerator Fund, per Wikipedia, is 8 percent of our company value ($5 million divided by $60 million).

The Smosh round trip

Wikipedia reports that Mythical bought the Smosh brand in February 2019. In June 2023 Smosh’s co-founders repurchased a majority stake, leaving Mythical with a minority. Neither price was published. We count the minority stake at a small number and treat the sale as a return of capital, which is why it is not a headline row.

What changed in 2025 and 2026

The big dated fact is distribution. New Good Mythical Morning, Mythical Kitchen and Last Meals episodes started appearing on Netflix in September 2026, alongside YouTube. Mythical 24/7 launched on Roku on March 14, 2023. In 2025 Rhett and Link’s Wonderhole was renewed for a second season, and in March 2026 Stevie Wynne Levine announced her departure after thirteen years at the company.

Why other estimates disagree

Public estimates for this pair tend to multiply viewership by an ad rate and stop there, or repeat an old figure. Neither counts a company with its own studio, a staff and a merchandise business, and the 2022 revenue report is rarely used. Our row for savings is the only part that depends on salary.

What would move the figure

A disclosed Netflix fee, an outside investment in Mythical (a stake sale was reported as under consideration in 2022), or a sale of the Smosh minority stake would replace guesses with data. Subscriber growth moves the company line slowly, one million subscribers being $2 million.

Rhett and Link net worth FAQ

How much is Mythical Entertainment worth?

It has no published valuation. We assume roughly $60 million, about $2 per subscriber on three channels with 28.65 million subscribers in total.

When did Good Mythical Morning start?

It launched on January 9, 2012, and reached its 3,000th episode on March 13, 2026.

What happened with Mythical and Smosh?

Mythical acquired the Smosh brand in February 2019, and Smosh’s co-founders repurchased a majority stake in June 2023. Mythical kept a minority stake.

Where can you watch Good Mythical Morning?

On YouTube, and since September 2026 on Netflix. Mythical 24/7 launched on Roku in March 2023.

How old are Rhett and Link?

Rhett McLaughlin was born October 11, 1977, and Link Neal on June 1, 1978, so they are 49 and 48 as of November 2026.

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How we estimate net worth

Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.

Last updated: November 2026.