How much is Todd Herman Worth? Todd Herman Net Worth in 2026

By the Alux Research Team. How we estimate net worth

Todd Herman’s net worth is estimated at $15 million as of October 2026. Herman is a Canadian peak performance coach and the author of The Alter Ego Effect. Most of the wealth comes from his business training company, 90 Day Year, along with coaching, speaking and book income.

How much is Todd Herman worth in 2026?

Our estimate for Todd Herman is $15 million. Published figures run from about $12 million to $50 million, but none come from disclosed financials, so we sit in the lower middle. The basis is a business training company that says it has served more than 250,000 small businesses since 2014, programs that he says have reached over two million people, a bestselling book, and a career of coaching and speaking that dates to 1997. He also reports selling an earlier coaching business in 2007. Treat the number as an estimate with a range of roughly $8 million to $30 million.

Todd Herman in 2026: what they have been working on

• Ongoing: leads 90 Day Year, a system for planning and executing in 90-day cycles, which has won a leadership and skills training award twice, according to company materials.
• Ongoing: coaches and advises athletes, executives and entrepreneurs, with clients reported to include Olympic athletes and large corporations.
• Ongoing: speaks at events, with audiences from about 150 to 15,000 people, according to his speaker profile.
• 2020: published the children’s book My Super Me, which carries the alter ego idea to younger readers.
• 2019: published The Alter Ego Effect, which reached a national bestseller list the month after release.

How Todd Herman makes money

• 90 Day Year: paid programs and software for business owners. Likely the main income stream, with no public revenue.
• Coaching and consulting: work with athletes, teams and company leaders. Fees are not published.
• Speaking: keynotes arranged through speaker bureaus. Rates are not listed publicly.
• Books: royalties from The Alter Ego Effect and My Super Me.
• Past business sale: he has said he sold an earlier coaching company in 2007. The terms are not public.

What Todd Herman teaches (and what to take from it)

Herman’s central idea is that you can step into your best self on purpose by using a character or identity as a tool. Here is our practical version of it.

1. Name the version of you that gets things done. Pick the traits you want on demand, such as calm, bold or focused, and give that version a name. This week, write three traits you want for one hard task and describe how that version of you would start it.
2. Use a trigger to switch states. A small physical cue, like a jacket, a playlist or a walk, tells the brain it is time to perform. Over the next few days, choose one trigger and use it before your next demanding task.
3. Plan in 90-day cycles. Twelve months is too long to stay urgent, so work in sprints with a few clear targets. Before Friday, set one goal for the next 90 days and break it into three milestones with dates.
4. Separate the person from the problem. Seeing a setback as something that happened, not as proof of who you are, makes it easier to act. Today, when something goes wrong, write one sentence about what to try next instead of what it says about you.

Career timeline

1. 1997: starts a peak performance and mental toughness training company at age 21, by his own account.
2. 2007: reports selling an earlier coaching business.
3. 2014: 90 Day Year begins serving small businesses.
4. 2019: publishes The Alter Ego Effect.
5. 2020: publishes the children’s book My Super Me.
6. 2026: continues to lead 90 Day Year and to coach and speak.

Early life and background

Todd Herman was born in Medicine Hat, Alberta, and attended the University of Alberta, where he played football for a year. Early in his career he won an award as a top young salesperson and earned a short marketing fellowship in New York. He moved into performance coaching in his early twenties and has worked with athletes, teams and business leaders since. This profile is about the coach and author, not the radio host with the same name.

Todd Herman net worth FAQ

What is Todd Herman’s net worth?

Todd Herman’s net worth is estimated at $15 million as of October 2026. Public figures range from $12 million to $50 million with no disclosed financials.

How does Todd Herman make money?

Mostly through the 90 Day Year business training programs, plus coaching, speaking and book royalties.

How old is Todd Herman?

His birth date is not publicly confirmed, so we do not state an age. He began his coaching career in 1997 at age 21.

What is Todd Herman known for?

He is known for The Alter Ego Effect, for the 90 Day Year program, and for coaching athletes and executives.

What is Todd Herman’s best-known book?

The Alter Ego Effect (2019) is his best-known book. It reached a national bestseller list and argues that adopting an alter ego brings out your best self.

How is Todd Herman’s net worth estimated?

We weigh the reported reach of 90 Day Year, program pricing, speaking and coaching income, and book sales. Without public financials the figure carries a wide range.

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How we estimate net worth

Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.

Last updated: October 2026.