Joe Wicks
- Net worth $28 million
- Birthday September 21, 1985
- Status -
- Country United Kingdom
- Source(-s) of wealth Author, Coach
How much is Joe Wicks Worth? Joe Wicks Net Worth in 2026
Joe Wicks’s net worth is estimated at $28 million as of November 2026. The company called Joe Wicks Ltd had £29,900 in the bank at its June 2025 year end, along with an investment property the director values at £1.6 million. His bigger asset sits one door down: the Body Coach app business, carried at £12 million on the books of a holding company he controls.
| Net worth | $28 million (rough estimate, range $20 million to $60 million) |
|---|---|
| Born | September 21, 1985, Epsom, England (age 41) |
| Country | United Kingdom |
| Known for | The Body Coach, Lean in 15, PE with Joe |
| Main income sources | Subscription app, books, appearances, YouTube |
How much is Joe Wicks worth in 2026?
Our figure is $28 million, in a range of $20 million to $60 million. This one is a rough estimate: the balance sheets are public, but his companies file no profit and loss account, so what he has drawn out over the years is our assumption.
Public estimates run from £14.5 million to £55 million. The low end dates from 2020, before the app launched at the end of that year. The high end has no working behind it that we could find, and it looks like brand revenue counted as money he owns.
How Joe Wicks built it
- Sold plans before any app. He charged £147 for a 90-day plan and reached £1 million a month in turnover by April 2016.
- Kept control of the app. Filings show he holds 75 percent or more of BCONH, parent of the Body Coach operating company.
- Took adverts as investment. In December 2025 ITV agreed to put up to £3 million of advertising into the app for equity.
Learn the wealth mindset behind Joe Wicks’s career in the Alux app.
Get the Alux appHow we got to $28 million
| Source | Our estimate | What it rests on |
|---|---|---|
| The app business | $14.1 million | BCONH Ltd’s June 2025 accounts carry its subsidiary at £12 million. Assumption: that is still fair, and he owns 87.5 percent, the middle of the 75 to 100 percent band he files under, or £10.5 million. For scale, £12 million is about 1.3 times the £9.1 million that 130,000 subscribers paid in 2020, an old yardstick and the only one we have. |
| Joe Wicks Ltd | $4.3 million | Net assets of £3,200,429 at June 30, 2025, including the £1,616,577 property and £1,507,584 in other investments. |
| Money already drawn out | $13.9 million | Hello reported in January 2025 that the brand and plans earned him over £24 million, with no years given. Assumption: that is pre-tax profit. Take off the £3.2 million still in the company, then 50 percent for corporation and dividend tax, leaving £10.4 million. |
| Living costs | minus $4.4 million | Assumption: £300,000 a year for 11 years, 2015 to 2025, or £3.3 million. |
| Total | $27.9 million | Rows sum to $27.9 million, which we round to $28 million. All pounds convert at $1.34, close to the 1.339 average for early November 2026. Only the first two rows rest on filings. |
Books get no row of their own. The filed principal activity of Joe Wicks Ltd is promotion “through appearances, books and video”, so book money is already inside the £24 million.
What the filings show that the headlines don’t
Add up the two filed values and you get £15.2 million, or about $20.4 million: £12 million for the app holding and £3.2 million for Joe Wicks Ltd, before taking off anyone else’s share. By our calculation, a £55 million fortune would need 3.6 times everything visible on paper.
The chain is easy to follow at Companies House. Joe Wicks Ltd sits under Joe Wicks Group and Joew Holdings, each held 75 percent or more by the layer above, and we count it as all his because he owned it directly until 2018. He controls BCONH with 75 percent or more of the shares, and BCONH has owned The Body Coach Online Nutrition Limited since a November 2022 reshuffle. That operating company had 25 staff, £1.46 million in cash and net assets of £2.64 million at March 31, 2025, down from £3.29 million a year earlier. It has spent £10.75 million building intangible assets, which is why the £12 million is a judgment about a business and has little to do with its cash pile.
One line in the accounts is a rough signal of slowing. Joe Wicks Ltd owed £225,404 in corporation tax at June 2024 and £10,421 at June 2025. If those balances reflect one year’s tax at 25 percent, our assumption, the implied profit falls from about £900,000 to about £42,000. A tax balance can straddle years, so treat that as a hint and no more.
£147 at a time
The early money came from a plan, long before any app. Spear’s reported in 2016 that he charged £147 for a 90-day plan, turned over about £600,000 in his first year, and hit £1 million a month by April 2016. Our math: that’s about 6,800 plans a month. He had set up his personal training business with £2,000 borrowed from his parents.
The books followed. His publisher counts 15 books and more than four million copies, and a December 2025 report put cookbook sales above five million. A 2020 report said Lean in 15 alone sold 1.37 million and that HarperCollins signed him for £1 million across several titles. At an assumed £1 a copy, five million books is about £5 million, roughly a fifth of the reported £24 million.
The series that made him a household name is a charity story as much as a money one. PE with Joe drew more than 950,000 viewers to one live stream in March 2020, and Hello reported £580,000 raised through it for NHS Charities Together.
ITV pays in adverts
The newest money event came on December 31, 2025, when ITV agreed to invest up to £3 million in the app through its media-for-equity fund. ITV pays in advertising across its channels and ITVX and takes a stake, size undisclosed. His older brother Nikki runs the business as chief executive. Earlier that month he signed with the talent agency WME.
Three things would move our number. The size of ITV’s stake would put a real price on the app, and the next Body Coach accounts, due by December 31, 2026, will show whether cash and net assets recovered. A sale of the app would settle about half of this page. Any disclosure of what he has drawn out would replace our biggest guess.
Joe Wicks net worth FAQ
How much did Joe Wicks make from his app?
The accounts don’t say, since no profit and loss account is filed. Reports said 130,000 people paid the £69.99 annual fee in 2020, which works out at about £9.1 million in subscriptions for that year.
Does Joe Wicks own The Body Coach?
Mostly, on the filings. He holds 75 percent or more of BCONH Ltd, the parent of the operating company. ITV agreed to take a minority stake in the app in December 2025.
Is Joe Wicks a millionaire?
Yes. The app holding company and Joe Wicks Ltd carry about £15.2 million on filed balance sheets, and he holds at least 75 percent of the first, before anything he owns personally.
How much does a Joe Wicks book make?
Royalty terms aren’t public. HarperCollins reportedly signed him for £1 million in 2020 for several books, and we assume about £1 a copy across his catalogue.
How old is Joe Wicks?
He was born on September 21, 1985, in Epsom, so he is 41. He trained in sports science at St Mary’s University, Twickenham.
How is this net worth figure estimated?
We start from Companies House balance sheets, credit him with 87.5 percent of the app holding, add an after-tax figure for money already drawn out, take off living costs and convert at $1.34 to the pound. It is a rough estimate.
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How we estimate net worth
Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.
Last updated: November 2026.
Photo: Duk3L1xon / Wikimedia Commons, CC BY-SA 4.0, cropped