Jay-Z’s Rocawear and Sean Combs’s Sean John are the biggest rapper-owned clothing brands in our 2026 ranking, with deal and sales figures of $204 million and $450 million. We rebuilt the list from deals, annual sales and brand milestones, and replaced older entries whose brands have gone quiet.
We rank by the strongest verifiable money figure for each brand, such as a sale price or annual sales, and then by the brand’s current role in fashion, like Pharrell Williams at Louis Vuitton.
| Rank | Rapper | Brand | Key figure |
|---|---|---|---|
| 1 | Jay-Z | Rocawear | $204 million sale, 2007 |
| 2 | Sean Combs | Sean John | $450 million in annual retail sales, 2016 |
| 3 | Pharrell Williams | Billionaire Boys Club | Louis Vuitton creative director, 2023 |
| 4 | Tyler, the Creator | Golf Wang | Founded 2011 |
| 5 | A$AP Rocky | AWGE | Founded 2014 |
| 6 | Travis Scott | Cactus Jack | Dior collaboration, 2021 |
| 7 | Nelly | Apple Bottoms | Relaunch set for November 2024 |
| 8 | 50 Cent | G-Unit Clothing Company | Founded 2003 with Marc Ecko |
| 9 | Pusha T | Play Cloths | Active since 2008 (reported) |
| 10 | Tyga | Last Kings | Reported launch, 2010s |
1. Jay-Z: Rocawear
Rocawear was founded in 1999 by Roc-A-Fella co-founders Damon Dash and Shawn “Jay-Z” Carter, and the brand has had annual sales of $700 million. Dash sold his stake in late September 2005 for a reported $22.5 million, leaving Jay-Z the sole owner.
In March 2007 Jay-Z sold the brand’s intellectual property rights to Iconix Brand Group for $204 million, and in 2019 he bought them back for $15 million as part of a settlement.
Basis: deal prices from the 2005, 2007 and 2019 transactions.
2. Sean Combs: Sean John
Combs launched Sean John with a men’s sportswear collection for spring 1998, and by 2016 the brand had annual retail sales of $450 million. It signed a 2010 distribution deal making Macy’s the sole retail distributor of its sportswear.
Combs sold 90% of the brand to Global Brands Group in 2016 and bought it back in December 2021 for $7.5 million after that company’s bankruptcy.
Basis: retail sales and deal prices from the 2016 and 2021 transactions.
3. Pharrell Williams: Billionaire Boys Club
Billionaire Boys Club was founded in New York by Pharrell Williams and Nigo in 2003, with Ice Cream footwear as a sublabel. It is credited with helping bring streetwear into high fashion. In August 2011 Rocawear partnered with it.
On 14 February 2023 Louis Vuitton named Williams its men’s creative director, and he showed his first collection at Paris Men’s Fashion Week in June 2023.
Basis: brand history and the Louis Vuitton appointment, which we treat as the proof of its market value.
4. Tyler, the Creator: Golf Wang
Tyler, the Creator founded Golf Wang in 2011, naming it as a spoonerism of Odd Future Wolf Gang. Its first notable collaboration was with Vans from 2013 to 2016. He introduced Golf le Fleur at a 2016 show, first as a shoe collaboration with Converse, and has also collaborated with Lacoste and Louis Vuitton.
Basis: brand history; no sale price is public.
5. A$AP Rocky: AWGE
A$AP Rocky founded the creative agency and label AWGE in 2014. It has launched partnerships with Moncler, JW Anderson, Under Armour, PacSun, Vans, Mercedes-Benz and Selfridges, among others.
Basis: partnership list from public records; no sale price is public.
6. Travis Scott: Cactus Jack
Scott’s Cactus Jack label, founded in 2017, is mostly a record label, but its merchandise has grown. On 24 June 2021 Scott announced a collaboration between Cactus Jack and Dior, and he has also worked with Nike. Sales of Fortnite-branded Cactus Jack products rose after his 2020 virtual shows.
Basis: collaboration announcements; no sale price is public.
7. Nelly: Apple Bottoms
Nelly launched Apple Bottoms in 2003 as a denim label for women. Its last ad campaign was in 2010, and Nelly hinted at a comeback in March 2020, with a relaunch set for November 2024.
Basis: launch and relaunch dates.
8. 50 Cent: G-Unit Clothing Company
50 Cent teamed up with Marc Ecko, founder of Eck? Unlimited, in 2003 to create a line of clothing and accessories inspired by G-Unit.
Basis: launch date and partner.
9. Pusha T: Play Cloths
Pusha T and his brother No Malice started Play Cloths, which the original article said was inspired by the clothes kids wear after school. We could not confirm it is still active in 2026.
Basis: old article; unverified.
10. Tyga: Last Kings
Tyga launched Last Kings, inspired by ancient Egyptian imagery, and reportedly invested over $100,000 in a retail store. We could not confirm the brand’s status in 2026.
Basis: old article; unverified.
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FAQ
Which rapper owns the biggest clothing brand?
Jay-Z with Rocawear, a $700 million annual-sales brand that he sold to Iconix for $204 million in 2007 and bought back in 2019 for $15 million.
Does Sean Combs still own Sean John?
He bought it back in December 2021 for $7.5 million, after selling 90% to Global Brands Group in 2016.
Which rapper runs a luxury fashion house?
Pharrell Williams, named Louis Vuitton’s men’s creative director on 14 February 2023.
Is Apple Bottoms still around?
Nelly set a relaunch for November 2024.
What is Golf Wang?
Tyler, the Creator’s streetwear brand, founded in 2011.
How we put this list together
We ranked by the strongest verifiable money figure for each brand, such as a sale price or annual sales, and then by the brand’s role in fashion. Where no figures are public, we say so.
Last updated: October 2026.
