The most expensive watch worn in tennis is Rafael Nadal’s Richard Mille RM 27-04, at about $1.05 million. Our list ranks eight watches by price and shows who wears which brand in 2026.
Rolex dominates the current generation, with Jannik Sinner and Carlos Alcaraz both on its roster. Hublot backs Novak Djokovic, Audemars Piguet backs Serena Williams, and Richard Mille built its name on Nadal. Prices are reported retail or dealer figures and change often.
| Rank | Item | Price |
|---|---|---|
| 1 | Rafael Nadal: Richard Mille RM 27-04 Tourbillon | about $1,050,000 |
| 2 | Serena Williams: Audemars Piguet Royal Oak Offshore Chronograph | about $45,900 |
| 3 | Jannik Sinner: Rolex GMT-Master II 126711CHNR | about 19,400 euros |
| 4 | Carlos Alcaraz: Rolex Cosmograph Daytona | price not published |
| 5 | Taylor Fritz: Rolex Cosmograph Daytona, 18 carat yellow gold | price not verified |
| 6 | Novak Djokovic: Hublot Big Bang Tourbillon GOAT Edition | price on request |
| 7 | Roger Federer: Rolex Datejust II | price not verified |
| 8 | Andy Murray: Rado D-Star | price not verified |
1. Rafael Nadal: Richard Mille RM 27-04 Tourbillon: about $1,050,000
Nadal has been tied to Richard Mille since 2010, and the brand’s ultra-light tourbillons were built to be worn in play. The RM 27-04, a 50-piece edition, marked ten years together and was reported at around $1 million at launch.
Nadal retired in 2024, but the model remains the benchmark for a watch that survives a tennis match.
2. Serena Williams: Audemars Piguet Royal Oak Offshore Chronograph: about $45,900
A brand ambassador since 2014, Williams wore a 37 mm titanium Offshore Selfwinding Chronograph at Wimbledon 2026, reported at $45,900.
Her earlier Offshore Lady watches are reported at over $30,000 new.
3. Jannik Sinner: Rolex GMT-Master II 126711CHNR: about 19,400 euros
Sinner has been a Rolex testimonee since 2020. His GMT-Master II retailed for around 19,400 euros in spring 2026 according to a 2026 report.
Rolex is the watchmaker most closely tied to current tennis, with Sinner and Carlos Alcaraz both on its roster.
4. Carlos Alcaraz: Rolex Cosmograph Daytona: price not published
Alcaraz joined Rolex in 2022. After he won Roland-Garros in 2025, the watch press noted a Daytona with a turquoise dial on his wrist.
We did not find a published price for that reference.
5. Taylor Fritz: Rolex Cosmograph Daytona, 18 carat yellow gold: price not verified
Fritz was reported wearing the yellow gold Daytona reference 126503 at Wimbledon 2026.
Rolex does not publish US prices on its site.
6. Novak Djokovic: Hublot Big Bang Tourbillon GOAT Edition: price on request
Djokovic wore the green GOAT Edition at Wimbledon 2026. Hublot launched it in January 2026 as a trilogy of blue (hard court), orange (clay) and green (grass), the green one limited to 8 pieces.
The case uses a composite that includes his worn Lacoste polos and Head rackets.
7. Roger Federer: Rolex Datejust II: price not verified
Rolex lists Federer as a testimonee. A watch press roundup of Wimbledon 2026 placed him in the stands wearing a Datejust II, reference 116334.
Federer retired in 2022.
8. Andy Murray: Rado D-Star: price not verified
Murray became Rado’s ambassador in 2012. The brand’s D-Star line was his first, and he later retired from professional tennis.
We did not find a current price for the model he wore, so it ranks last by our estimate of tier.
Keep reading
- Luxurious tennis accessories worn on court: the wider list of accessories, rackets and jewellery
- Bestselling watches in the world: how these brands compare on sales
FAQ
Which tennis player wears the most expensive watch?
Rafael Nadal, in a Richard Mille RM 27-04 Tourbillon reported at about $1.05 million.
Which watch brand dominates tennis?
Rolex, which counts Jannik Sinner, Carlos Alcaraz and Roger Federer among its testimonees.
What watch does Djokovic wear?
Hublot. At Wimbledon 2026 he wore the Big Bang Tourbillon GOAT Edition.
What does Serena Williams wear?
Audemars Piguet. At Wimbledon 2026 she wore a Royal Oak Offshore Chronograph reported at $45,900.
Do tennis players play in their watches?
Some do. Nadal has worn Richard Mille watches in play since 2010, but most players wear their watches before and after a match.
Are the prices official?
Some are manufacturer prices, others are dealer-reported. Rolex and limited Hublot editions do not publish full lists, so we flag those.
How we put this list together
We ranked each item by its published or reported price in October 2026, using brand pages, dealer pricing and press coverage of the matches where it was worn. Where a brand does not publish a price, we say so and place the item by our own estimate of its tier.
Last updated: October 2026.
