The Ten Companies That Spend The Most On Advertising
These are the ten companies that spend the most on advertising. But have you ever wondered who is the biggest spender?
Like when you watch the ads on the TV for example, do you wonder how much the company spent for it?
Luckily we know who is the biggest spender and who are the ten companies that spend the most on advertising!
But don’t think that all that comes cheap, no. Spending big money on bad advertising is one of the reasons big companies are no longer on the market.
And now companies, since the financial crisis hit, spend a bit less money on advertising their products.
However, it is seen on the actual market that the companies are started to shell out cash for marketing, again.
For example, last year in the U.S., retail and automotive industries gave a total of $31 billion to the marketing.
This is the list of the top ten companies that spent the most of advertising every year; and includes all forms of advertising.
Added up the numbers from the top 200 advertisers in the United States spent a record of $137.8 billion on advertising last year, up to 2% on year, according to Ad Age’s annual “200 Leading National Advertisers” report.
Overall, there were 38 marketers that spent more than $1 billion on advertising in the US last year. Let’s see the top 10!
N10. Walt Disney Company -$2.1 billion
The Walt Disney Company, or Disney, is an American diversified multinational mass-media and entertainment company.
With their headquarters at the Walt Disney Studios in Burbank, California, the company is the second largest broadcasting and cable company in terms of revenue, after Comcast.
Founded on 1923 by Walt Disney and Roy O. Disney, the company established itself quickly as a leader in the American animation industry before going into the business of live-action film production, television and theme parks.
Since the beginning the company has spent big on marketing and that is seen on today’s ratings.
For example, for its box office phenomenon ‘Frozen’, Disney spent big money on marketing, for the movie with fresh content and merchandise.