2.
1915 Coca-Cola Contour Prototype Bottle – 240.000 $
This bottle is the most expensive in the world and has a fine story behind it. Being afraid that the fakers of the era will win money posing their drinks as Coca-Cola, a layer from the company launched a nationwide competition to create an unique bottle.
They were several specifications like: when felt in the dark everyone has to recognize it, even when it is in pieces. So The Root Glass Company made a prototype after the cocoa pod. The bottle didn’t make production because the form had the middle diameter larger that the base diameter, but still two pieces were made. Necessary alterations were made to the bottle, to be the one we all see today, but the original design made its proud owner stand out and give Coca-Cola something which will make a big statement in the future.
Estimated at the price of 240.000$ the bottle was the first of its kind to be given trademark status. So for the ones who really have the power to buy things, what do you do with the bottle? Drink from it, or place it in glass storage place where everyone can see it?
