4Posten Norge – Price: $55 million
Next on our top list is the logo for Posten Norge, a Norwegian postal service.
Founded in 1647 by Henrik Morian, this postal service has now a brand new, more expensive logo.
Communications director, Elisabeth Gjolme declared: ‘We will keep the name, but it brings a new symbol. The new Post-mark is a modernization of the old logo, which, with its classic horn and royal crown is something most people have a relationship with. – It was important for us to keep some of the tradition in the new logo.‘
The new logo was introduced in 2008 and costed $55 million.
