2BP – Price: $211 million
The BP logo is another logo redesigned by Landor Associates, in 2008.
BP (British Petroleum) is a British multinational gas and oil company with the headquarter in London, whose performance in 2012 made it the world’s 6th-largest oil and gas company, the 6th-largest energy company by market capitalization and the company with the world’s 5th-largest revenue.
So, it deserves a logo this expensive. The Helios mark symbolizes the newly merged company.
The logo is bright and bold, with natural forms.
