Ali-A
- Net worth $10 million
- Birthday November 6, 1993
- Status -
- Country United Kingdom
- Source(-s) of wealth YouTube Personality
How much is Ali-A Worth? Ali-A Net Worth in 2026
Ali-A’s net worth is estimated at $10 million as of October 2026. Ali-A, whose full name is Alastair James Aiken, is a British YouTuber who built a large audience on Call of Duty and Fortnite videos. His money comes from YouTube ads across several channels, brand deals and merchandise.
| Net worth | $10 million (our estimate) |
|---|---|
| Estimated annual income | about $1 million a year (our estimate) |
| Born | November 6, 1993, Woking, Surrey, England (age 32) |
| Country | United Kingdom |
| Known for | Call of Duty and Fortnite videos on YouTube |
| Main income sources | YouTube ads, sponsors, merchandise, book |
How much is Ali-A worth in 2026?
We estimate Ali-A at about $10 million. Public estimates run from about $7 million to $12 million, and most come from generic calculators using view counts and a guess at ad rates. We take the middle, supported by an audience of about 19.7 million subscribers on the main channel and 20.3 million on his second, a decade of uploading, a published book and brand work. We found no company accounts or disclosed contracts, so the figure is an estimate with a wide margin. One cheap calculator guess puts a single video at a few thousand dollars, which would add up quickly over a decade of weekly uploads, but sponsor deals and the cut taken by networks and managers change that picture a lot. A few outlier pages claim far higher totals, and we ignore them because they cite nothing.
How Ali-A built it
- Picked a lane in gaming. He built his audience on Call of Duty and Fortnite videos.
- Uploaded for a decade. His main channel has about 19.7 million subscribers and his second has 20.3 million.
- Added products and sponsors. Brand deals, merchandise and a published book sit alongside YouTube ads.
Learn the wealth mindset behind Ali-A’s career in the Alux app.
Get the Alux appAli-A in 2026: what they have been working on
- February 2026: his main channel had about 19.7 million subscribers and MoreAliA about 20.3 million, according to listings.
- February 2026: he also ran smaller channels, including Clare and Ali (about 985 thousand), Ali-A Plays and Ali-A2.
- 2019: he was named to an under-30 list for the games category.
- October 2017: he published the book Ali-A Adventures: Game On!
- Ongoing: he covers Call of Duty and Fortnite, the two games that built his audience.
How Ali-A makes money
- YouTube ads: income from five channels, led by the main channel and MoreAliA.
- Sponsorships: gaming and consumer brand deals. No values are public.
- Merchandise: clothing and accessories sold to fans. No sales figures are public.
- Publishing: the 2017 book Ali-A Adventures: Game On!
- Second and third channels: MoreAliA, Clare and Ali, Ali-A Plays and Ali-A2 give extra ad inventory and room for sponsors without crowding the main channel.
- Network support: he signed with the multi-channel network Polaris in 2013 and later StyleHaul.
What Ali-A teaches (and what to take from it)
Pick a niche and show up for years
Aiken started with Call of Duty videos and kept uploading for over a decade. Consistency is the main skill. Pick one subject you can add something to, and commit to a schedule you can keep for ninety days.
Move when the audience moves
He widened from Call of Duty to Fortnite when the game’s popularity rose. Notice where your people are going and go with them. List the two topics your audience asks about most and test one this week.
Use more than one channel
A second main-scale channel, MoreAliA, nearly equals the first. Different formats reach different viewers. Take an idea and cut it into two formats, for example a long walk-through and a short summary.
Set yourself records to chase
He earned two Guinness World Records for Call of Duty channel views and subscribers in 2015. Clear targets focus effort. Set one measurable target for the next month and track it daily.
Career timeline
- November 6, 1993: born in Woking, Surrey.
- October 2013: signs with the network Polaris.
- 2015: receives two Guinness World Records for Call of Duty channel views and subscribers, and two for Minecraft.
- March 29, 2016: co-hosts NCS Yes Live 2016 in London.
- 2016: sets a Call of Duty: Black Ops III record with Tom Cassell.
- October 24, 2017: publishes his book.
- 2019: named to an under-30 games list.
- 2021: launches the Clare and Ali channel with his wife.
- February 2026: about 19.7 million subscribers on the main channel.
Early life and background
Alastair James Aiken was born on November 6, 1993, in Woking, Surrey. He first used the online name Matroix before becoming Ali-A. He began uploading Call of Duty gameplay and commentary as a teenager and signed with a network in 2013, when he was still 19. His first records came two years later, when the Guinness organisation recognised his channel for views and subscribers in the Call of Duty category. From there he added Minecraft, then Fortnite, and eventually family and lifestyle content on a separate channel.
Ali-A net worth FAQ
What is Ali-A’s net worth?
Ali-A’s net worth is estimated at about $10 million in 2026. Public estimates range from $7 million to $12 million.
How does Ali-A make money?
He earns from YouTube ads on several channels, sponsorships, merchandise and a book.
How old is Ali-A?
Ali-A was born on November 6, 1993, so he is 32 years old.
What is Ali-A known for?
He is known for Call of Duty and Fortnite videos and commentary on YouTube.
How many subscribers does Ali-A have?
As of February 2026 his main channel had about 19.7 million subscribers and his second channel MoreAliA about 20.3 million.
How is Ali-A’s net worth estimated?
We use his audience size, typical ad and sponsor rates, and a decade of uploads, then subtract costs and taxes. It is an estimate.
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How we estimate net worth
Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.
Last updated: October 2026.
Photo: Vogler / Wikimedia Commons, CC BY-SA 4.0, cropped (source, license)