Amy Porterfield
- Net worth $35 million
- Status -
- Country United States
- Source(-s) of wealth Author, Entrepreneur, Podcaster
How much is Amy Porterfield Worth? Amy Porterfield Net Worth in 2026
Amy Porterfield’s net worth is estimated at $35 million as of October 2026. Porterfield is an American online marketing educator, podcaster and author who teaches people how to build and sell digital courses. The biggest driver of the wealth is her course business, which she says has generated about $130 million in total revenue since she went out on her own in 2009.
| Net worth | $35 million (estimate) |
|---|---|
| Country | United States |
| Known for | Teaching online course creation, her podcast, and the book Two Weeks Notice |
| Main income sources | Online courses and programs, memberships, book sales, podcast sponsorships |
| Estimated annual income | Described by Porterfield as an eight-figure business, with no profit figure published |
How much is Amy Porterfield worth in 2026?
We estimate Amy Porterfield’s net worth at about $35 million. It is an estimate, because her company is private and she publishes revenue claims, not profit. She says the business has earned about $130 million in lifetime revenue and describes it as eight figures, and about 85 percent of revenue comes from two online offers. Public guesses run from roughly $15 million to $36 million. We choose the upper-middle of that range because the business has run for more than 15 years with a small team, a pattern that usually leaves a high share of revenue as profit for the owner.
How Amy Porterfield built it
- Went out on her own in 2009. She started her own business and says it has earned about $130 million in lifetime revenue.
- Taught online course creation. Courses and programs are the core of her business.
- Added a podcast and book. Her podcast and the book Two Weeks Notice became further revenue streams.
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Get the Alux appAmy Porterfield in 2026: what they have been working on
- 2024: A profile reported that her book Two Weeks Notice had become a revenue stream alongside her courses.
- 2023: Two Weeks Notice, published by Hay House, was released in February and became a New York Times bestseller, according to her own site.
- 2022: Hay House acquired the book in a reported six-figure pre-empt in February, ahead of the 2023 launch.
- Ongoing: Her podcast, which began in 2013 as Online Marketing Made Easy and is now billed as The Amy Porterfield Show, with more than a million downloads a month by her own account.
- Ongoing: Programs including Digital Course Academy, List Builders Society, Systems That Scale and a Momentum membership.
How Amy Porterfield makes money
- Flagship courses: Digital Course Academy and related programs. She says about 85 percent of revenue comes from two offers.
- Memberships: A paid membership community and add-on programs for list building and systems.
- Book sales: Two Weeks Notice, with royalties and a boost to course enrollment.
- Podcast sponsorships: Paid sponsor segments on her show, rates not public.
- Affiliate and partner income: Promotion of software tools to her audience. Amounts are not public.
What Amy Porterfield teaches (and what to take from it)
Porterfield’s teaching is about turning what you know into a product that sells while you sleep. Here are four ideas we find practical, in our own words.
Start with a small, tested offer
Her own first course earned just $247 after thousands of dollars in costs, and the second made about $30,000. The lesson is to test demand with a small launch before polishing anything.
This week: Describe a simple offer in two sentences and ask five people whether they would pay for it.
Build an email list you own
She emphasizes email over social platforms, because a list is the one audience you control if an algorithm changes.
Try it: Offer one useful free resource this week and send it to anyone who asks, collecting their email.
Know one person you serve
Her book walks through defining an ideal customer in detail, because clear writing and clear products come from knowing who they are for.
Practice: Write a half-page about one real customer: what they want, what stops them, and what they have already tried.
Leave a job on a plan, not a leap
Porterfield left a six-year corporate role in 2009, but only after building skills and a side income. Courage works best when it is backed by evidence.
Start small: Spend one hour on a side project that earns or could earn money, and track what you learn.
Career timeline
- Early career: Spends about six years as director of content development for Tony Robbins.
- 2009: Gives two weeks’ notice and starts her own business, first in social media consulting.
- 2010: Pivots to digital courses.
- 2013: Launches her podcast, and her content products earn about $915,000 that year.
- 2015: Hires her first team member.
- 2021: Reportedly named to the Inc. 5000 list of fast-growing companies.
- 2022: Hay House acquires Two Weeks Notice.
- 2023: Two Weeks Notice is published.
Early life and background
Public details about Amy Porterfield’s early life are limited. She is an American entrepreneur who started in corporate marketing and spent about six years as director of content development for Tony Robbins before leaving in 2009. She has said she learned the basics of online business by trying, failing and trying again, including a first course that barely covered its costs.
Amy Porterfield net worth FAQ
What is Amy Porterfield’s net worth?
Amy Porterfield’s net worth is estimated at $35 million as of October 2026. Her company is private, so this is an estimate.
How does Amy Porterfield make money?
Mainly through online courses and programs, a membership, book sales and podcast sponsorships.
How old is Amy Porterfield?
Her birth date is not reliably reported, so we do not state her age.
What is Amy Porterfield known for?
She is known for teaching people to create and sell online courses, for her podcast, and for working with Tony Robbins before starting her own company.
What is Amy Porterfield’s best-known book or product?
Her book is Two Weeks Notice, published in 2023. Her best-known product is the Digital Course Academy program.
How is Amy Porterfield’s net worth estimated?
We start from her reported $130 million in lifetime revenue and eight-figure annual scale, apply a profit margin typical of digital education, and cross-check public estimates. It is an approximation.
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How we estimate net worth
Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.
Last updated: October 2026.