Behzinga
- Net worth $7 million
- Status -
- Country United Kingdom
- Source(-s) of wealth YouTube Personality
How much is Behzinga Worth? Behzinga Net Worth in 2026
Behzinga’s net worth is estimated at $7 million as of October 2026. Behzinga is the online name of Ethan Payne, an English YouTuber and a member of the Sidemen, a group of British creators. The biggest driver of his wealth is a mix of YouTube income and shares in the group’s businesses, reported to include a clothing brand, a vodka label and a restaurant chain.
| Net worth | $7 million (estimate) |
|---|---|
| Estimated annual income | About $700,000 a year from YouTube, brand deals and business income (our estimate) |
| Born | Birth date not confirmed here (born in England) |
| Country | United Kingdom |
| Known for | Being a member of the Sidemen YouTube group and a co-owner of its business brands |
| Main income sources | YouTube, brand partnerships, Sidemen group businesses, boxing events |
How much is Behzinga worth in 2026?
We estimate Behzinga’s net worth at about $7 million. It is an estimate, because the Sidemen businesses are private and we found no published accounts with profit figures.
Public estimates run from about $2 million to $10 million. One tracker that counts only YouTube advertising revenue arrives at about $4.1 million, which is a reasonable floor. A figure of $58.3 million appears on one page but with no method, so we discard it. One source also lists co-ownership of XIX Vodka, Sidemen Clothing, the restaurant chain Sides and a cereal brand, though it gives no figures.
We take the YouTube floor of roughly $4 million and add a modest value for his share in group companies, then stop at $7 million. Because he is one of several owners, and consumer brands take years to become profitable, we avoid the higher guesses.
How Behzinga built it
- Joined a creator group. He is a member of the Sidemen, a group of British creators.
- Took shares in group businesses. He co-owns brands reported to include a clothing brand, a vodka label and a restaurant chain.
- Kept earning on YouTube. YouTube advertising alone is estimated at about $4.1 million.
Learn the wealth mindset behind Behzinga’s career in the Alux app.
Get the Alux appBehzinga in 2026: what they have been working on
- 2024 filing: Companies House lists Sidemen Entertainment Limited as active, in video production, with accounts made up to June 30, 2024.
- 2026: Trackers put his net worth between $2 million and $10 million, with no consensus.
- Ongoing: One source lists his business interests as XIX Vodka, Sidemen Clothing, the restaurant chain Sides and a cereal brand.
- 2026: We found no verified new projects for 2026, so we have not included any.
How Behzinga makes money
- YouTube advertising: An estimated $4 million floor over his career, from one tracker.
- Sidemen brands: Shares in a clothing label, vodka brand and restaurant chain. Profit is not public.
- Brand partnerships: Sponsored videos and campaigns.
- Live events: Boxing and charity events produced by the group.
- Group media company: Sidemen Entertainment Limited, which produces video content.
What the group structure means for his wealth
The Sidemen began as friends making videos and have turned into a small business group. Instead of each member building a brand alone, they share ownership in companies that sell products to the same audience. For an individual, that spreads risk and gives access to products no solo creator could launch.
The trade-off is that each member owns a slice. A restaurant chain or a clothing label may generate large revenue, but profit after costs and a share split among several partners is much smaller. That is why our estimate sits below the headline figures on some trackers.
What Behzinga teaches (and what to take from it)
Behzinga’s story is about building with friends. Here are four ideas worth borrowing, in our own words.
Build with people you trust
A group that has worked together for years knows how each person thinks. Trust lowers the cost of every decision.
This week: Name the person you would most trust with a project and invite them to try a small one with you.
Own what you sell
Moving from sponsored videos to your own brand means keeping the margin that sponsors otherwise take.
Try it: Pick a product or service you could sell directly to your audience and sketch the first version in one page.
Start with what you already have
The group used an existing audience to launch its first products, not a cold start.
Start small: List the people who already trust your work and message the three most engaged to ask what they want next.
Use events to raise attention
Large public events create stories that fuel the rest of the business.
This week: Plan one small public moment, such as a demo or a talk, for the next month and set the date.
Career timeline
- 2010s: Builds a YouTube audience and joins the Sidemen group.
- Late 2010s and 2020s: The group launches a clothing label, a vodka brand and a restaurant chain, according to public sources.
- 2024: Sidemen Entertainment Limited files accounts to June 30.
- 2026: Net worth estimates range from $2 million to $10 million.
Early life and background
Ethan Payne was born in England. Public detail on his early life is limited, and exact dates differ across low-quality sources, so we have not stated a birth date.
He began making videos online as a gamer and became part of the Sidemen group of British creators.
Behzinga net worth FAQ
What is Behzinga’s net worth?
Behzinga’s net worth is estimated at $7 million as of October 2026. Public estimates range from about $2 million to $10 million, so this is an estimate with low confidence.
How does Behzinga make money?
From YouTube, brand deals, and shares in Sidemen group businesses including clothing, vodka and restaurants.
How much does Behzinga make from YouTube?
One tracker estimates about $4.1 million in total YouTube advertising revenue. Actual earnings depend on the platform and are not published.
How old is Behzinga?
His birth date is not confirmed here, so we do not state an age.
What is Behzinga known for?
Being a member of the Sidemen YouTube group and co-owning its business brands.
How do you estimate Behzinga’s net worth?
We start from a YouTube-only floor of about $4 million, add a modest value for shares in group businesses, and cross-check against public estimates.
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How we estimate net worth
Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.
Last updated: October 2026.