Hailey Bieber
- Net worth $250 million
- Birthday November 22, 1996
- Status -
- Country United States
- Source(-s) of wealth Entrepreneur, Model
How much is Hailey Bieber Worth? Hailey Bieber Net Worth in 2026
Hailey Bieber’s net worth is estimated at $250 million as of October 2026. Bieber is an American model who launched the skincare brand Rhode in 2022 and sold it to e.l.f. Beauty in a deal valued at up to $1 billion, announced in May 2025. The biggest driver of the wealth is her share of that sale.
| Net worth | $250 million (estimate) |
|---|---|
| Born | November 22, 1996, Tucson, Arizona (age 29) |
| Country | United States |
| Known for | Founding Rhode, the skincare brand sold to e.l.f. Beauty in a deal valued at up to $1 billion |
| Main income sources | Rhode sale proceeds, a continuing role at Rhode, modeling campaigns |
How much is Hailey Bieber worth in 2026?
We estimate Bieber’s net worth at about $250 million. It is an estimate, because her ownership share in Rhode has not been disclosed. The deal pays $600 million in cash, $200 million in e.l.f. stock to existing holders, and up to $200 million more in earn-outs over three years, but two co-founders and outside investors also share the proceeds. Reports said she likely collected nine figures before tax, and we have chosen the middle of that range, with a smaller amount from modeling work.
How Hailey Bieber built it
- Launched her own skincare brand. She started Rhode in 2022.
- Sold the company. In May 2025 e.l.f. Beauty agreed a deal valued at up to $1 billion.
- Stayed on after the sale. She kept a creative role at Rhode and continued modeling campaigns.
Learn the wealth mindset behind Hailey Bieber’s career in the Alux app.
Get the Alux appHailey Bieber in 2026: what they have been working on
- May 2026: Reports said Rhode results triggered a $57.6 million earn-out charge at e.l.f. Single source, so treat it as indicative.
- 2025: Stayed on after the sale as a creative and innovation leader at Rhode and a strategic advisor to e.l.f.
- May 28, 2025: e.l.f. Beauty announced it would buy Rhode for up to $1 billion.
- Fiscal year to March 2025: Rhode reported $212 million in sales, according to public filings.
- 2023: Named to a 30 Under 30 list for art and style.
How Hailey Bieber makes money
- Rhode sale: $600 million cash and $200 million in e.l.f. shares to holders, plus up to $200 million of earn-out. Her share is not public.
- Brand role: A continuing leadership position at Rhode and an advisory role at e.l.f.
- Modeling: Campaigns for Guess, Ralph Lauren, Tommy Hilfiger, Levi’s and bareMinerals.
- Media: Co-hosted the show Drop the Mic from 2017.
What Hailey Bieber teaches (and what to take from it)
Bieber’s business story is about letting a clear idea scale. Four ideas to borrow, in our own words.
Start with one hero product
Rhode launched in June 2022 and reached $212 million in sales within three years, a pace a narrow, easy-to-explain line helps.
This week: Write your offer or project in one sentence, and cut anything that does not fit.
Use a public platform for a real business
Her audience gave the brand a head start, but sales at $212 million show the product had to work.
Try it: Pick one way to turn your existing audience or network into a first ten customers.
Share ownership with partners
Co-founders and investors shaped how the sale was split, and partnership made the company larger.
Practice: List what you would give a partner to scale faster.
Stay in the room after the sale
She kept a creative role after the deal, so the brand kept her voice.
Start small: Think about what you want to still be doing in five years, and ask whether your current project fits.
Career timeline
- 1996: Born in Tucson, Arizona.
- 2014: First commercial campaign, for French Connection.
- 2016: Signs with IMG Models.
- 2017: Begins co-hosting Drop the Mic on May 2.
- 2019: Becomes the face of Levi’s jeans.
- 2022: Launches Rhode on June 15.
- 2025: e.l.f. announces the Rhode acquisition on May 28.
Early life and background
Hailey Bieber was born Hailey Rhode Baldwin in Tucson, Arizona, in 1996. Her first commercial campaign came in 2014, and she signed with Ford Models and then IMG Models in 2016, and later named her skincare line after her middle name.
Hailey Bieber’s net worth FAQ
What is Hailey Bieber’s net worth?
Hailey Bieber’s net worth is estimated at $250 million as of October 2026. It is an estimate, as her stake in Rhode has not been published.
How does Hailey Bieber make money?
From the sale of Rhode, her continuing role at the brand, and modeling and media work.
How old is Hailey Bieber?
Hailey Bieber was born on November 22, 1996, so she is 29 years old.
What is Hailey Bieber known for?
She is known as a model and as the founder of the skincare brand Rhode.
How much did Hailey Bieber make from the Rhode sale?
The deal was valued at up to $1 billion, but her share is not public. Reports said she likely received nine figures before tax.
How is Hailey Bieber’s net worth estimated?
We assume a reasonable ownership share of the deal, subtract tax, and add modeling income. It is approximate.
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How we estimate net worth
Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.
Last updated: October 2026.
Photo: Kevin Paul / Wikimedia Commons, CC BY 4.0, cropped (source, license)