John Paul DeJoria
- Net worth $3.1 billion
- Birthday April 13, 1944
- Status Married
- Country United States
- Ethnicity Greek-Italian
- Source(-s) of wealth Entrepreneur
How much is John Paul DeJoria Worth? John Paul DeJoria Net Worth in 2026
John Paul DeJoria’s net worth is estimated at $3.1 billion as of October 2026. He is an American entrepreneur who co-founded John Paul Mitchell Systems and Patron Spirits, and in recent years has focused on ROKiT and an energy stake.
| Net worth | $3.1 billion |
|---|---|
| Estimated annual income | Mainly from business ownership and investments |
| Born | April 13, 1944, Echo Park, Los Angeles, California, United States (age 82) |
| Country | United States |
| Occupations / sources of wealth | Entrepreneur, investor, philanthropist |
| Known for | Co-founding John Paul Mitchell Systems and Patron Spirits |
How John Paul DeJoria built it
- Co-founded a hair care company. He co-founded John Paul Mitchell Systems with Paul Mitchell in 1980, and it remains a core holding.
- Built a spirits brand and sold it. He co-founded Patron in 1989, and the 2018 sale to Bacardi was a major payout.
- Spread bets across industries. He holds stakes in energy, House of Blues, Pyrat Rum, Diamond Audio and ROKiT Group.
Learn the wealth mindset behind John Paul DeJoria’s career in the Alux app.
Get the Alux appHow much is John Paul DeJoria worth in 2026?
John Paul DeJoria’s net worth is estimated at $3.1 billion in 2026. His wealth comes from John Paul Mitchell Systems and the sale of Patron to Bacardi, plus energy and consumer holdings. Estimates vary, so treat the figure as approximate.
John Paul DeJoria in 2026: what they’ve been up to
- 2025: Reported a stake of about 12.25% in oil and gas producer HighPeak Energy.
- 2019: Bought the 80 acre former McDonald’s global headquarters campus.
- 2018: Co-founded ROKiT Group with Jonathan Kendrick and sold Patron to Bacardi.
- Philanthropy: Continues to back Grow Appalachia and Mobile Loaves & Fishes, among other causes.
How John Paul DeJoria makes money
- John Paul Mitchell Systems: The hair care company he co-founded in 1980 remains a core holding.
- Patron Spirits: He co-founded the brand in 1989, and the 2018 sale to Bacardi was a major payout.
- Energy: Interests include Madagascar Oil, Touchstone Natural Gas and the HighPeak Energy stake.
- Other businesses: Stakes in House of Blues, Pyrat Rum, Ultimat Vodka, Diamond Audio, a Harley-Davidson dealership and ROKiT Group.
- Media: He appeared as a guest investor on Shark Tank starting in 2013.
Career timeline
- 1962: Graduated from John Marshall High School.
- 1960s: Served two years in the U.S. Navy aboard the USS Hornet.
- 1980: Co-founded John Paul Mitchell Systems with Paul Mitchell.
- 1989: Co-founded The Patron Spirits Company.
- 2008: Traveled to sub-Saharan Africa to join an effort to feed orphaned children.
- 2009: Co-created Grow Appalachia.
- 2013: Became a guest investor on Shark Tank.
- 2017: Documentary Good Fortune, about his life and giving, won the Sundance Audience Award.
- 2018: Co-founded ROKiT Group and sold Patron to Bacardi.
- 2019: Bought the former McDonald’s headquarters campus.
- 2025: Reported a 12.25% stake in HighPeak Energy.
Early life and background
John Paul DeJoria was born in the Echo Park neighborhood of Los Angeles, the second son of an Italian immigrant father and a Greek immigrant mother. His parents divorced when he was two, and he grew up in Atwater Village, attending Atwater Elementary and John Marshall High School.
At nine he started selling Christmas cards and newspapers with his older brother to help the family. For a time the brothers lived in a foster home in East Los Angeles. He graduated from high school in 1962, then served two years in the U.S. Navy and worked jobs including janitor and door-to-door encyclopedia salesman.
He entered hair care at Redken Laboratories and, with hairdresser Paul Mitchell, started John Paul Mitchell Systems on a $700 loan, famously living in an old Rolls-Royce at the start.
Personal life
DeJoria has four children and is known for his philanthropy, including his work on hunger and food programs.
Watch on Alux
Watch: 15 Things You Didn’t Know About John Paul DeJoria
John Paul DeJoria net worth FAQ
What is John Paul DeJoria’s net worth?
John Paul DeJoria’s net worth is estimated at $3.1 billion as of October 2026. It is an estimate and figures vary.
How does John Paul DeJoria make money?
Mainly from John Paul Mitchell Systems, the sale of Patron to Bacardi in 2018, and holdings in energy, spirits and consumer businesses.
How old is John Paul DeJoria?
John Paul DeJoria was born on April 13, 1944 and is 82 years old as of October 2026.
Where is John Paul DeJoria from?
John Paul DeJoria was born in Echo Park, Los Angeles, California, and is American.
What is John Paul DeJoria doing now?
He is involved with ROKiT Group, holds a reported stake in HighPeak Energy, and continues his charity work.
How is John Paul DeJoria’s net worth estimated?
The figure is built from public reporting, company valuations, and deal and earnings figures. It is approximate and changes as new information emerges.
Related profiles
- Richard Branson net worth
- Mark Cuban net worth
- Kevin O’Leary net worth
- Daymond John net worth
- Robert Herjavec net worth
How we estimate net worth
Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.
Last updated: October 2026.