Nelk Boys
- Net worth $60 million
- Status -
- Country Canada
- Source(-s) of wealth Content Creator, Entrepreneur, YouTube Personality
How much is Nelk Boys Worth? Nelk Boys Net Worth in 2026
The Nelk Boys’ net worth is estimated at $60 million as of November 2026, counted across the crew’s founders rather than for any one member. The Canadian YouTube group started as prank videos in 2010 and now earns from Full Send merchandise and a stake in Happy Dad hard seltzer. This one is a rough estimate: little of the money is documented, and the ownership split is our assumption.
| Net worth | $60 million combined (our estimate, range $35 million to $100 million) |
|---|---|
| Estimated annual income | About $5 million combined before tax (our assumption) |
| Founded | 2010, by Kyle Forgeard and Jesse Sebastiani |
| Country | Canada |
| Known for | Prank videos, Full Send, Happy Dad hard seltzer |
| Main income sources | Happy Dad stake, Full Send merchandise, Send Club memberships, YouTube |
How much is Nelk Boys worth in 2026?
In 2021, a trade profile found that YouTube was paying the channel about 23 cents a month in ads after capping it in May 2020. That is the strangest fact in this ledger, because the crew’s money had already left YouTube for good. OMR reported that Nelk’s parent company passed $50 million in revenue in 2020, in a year when its ad money had already collapsed.
We put the crew at about $60 million combined, in a range of $35 million to $100 million. The sales figures are real. The profit, the valuation and the crew’s share of Happy Dad are our assumptions. Public estimates differ mostly because they credit one member with an entire brand’s value, or treat Full Send revenue as if it were profit.
How Nelk Boys built it
- Sold merch to their own fans. Full Send drops sold out within minutes, and the parent passed $50 million in revenue in 2020.
- Moved past ad money. Ads fell to about 23 cents a month after the 2020 cap, while products kept selling.
- Launched a seltzer in 2021. Happy Dad launched in June 2021 and reached a little over 3.5 million cases in 2025.
Learn the wealth mindset behind Nelk Boys’s career in the Alux app.
Get the Alux appHow we got to $60 million
| Source | Our estimate | What it rests on |
|---|---|---|
| Stake in Happy Dad | $32 million | About 3.5 million cases sold in 2025. We assume the company nets $18 a case, about 45 percent of a $40 shelf price for 24 cans, for about $63 million in revenue. At 2 times revenue the brand is worth about $126 million. We credit the crew with 25 percent. Price multiple and share are assumptions: no round’s terms are public. |
| Full Send merchandise and Send Club | $24 million | Assumption: $3 million a year kept after tax for eight years, set against the one figure reported, more than $50 million in 2020 revenue. Costs of goods and the share going to chief executive John Shahidi come out first. |
| YouTube, podcast and sponsors | $4 million | Assumption: $250,000 a year after tax across 16 years. The ad money was small by the channel’s own numbers. |
| Total | $60 million | $32 million plus $24 million plus $4 million |
The seltzer outran the channel by a factor of 1,000
Before the cap, ads paid the channel about $5,000 a month, so about $60,000 a year. Now take Happy Dad. Beer Insights reported from a trade summit in January 2026 that the brand did a little over 3.5 million cases in 2025, according to the Shahidi brothers. At our assumed $18 each that is about $63 million in revenue. By our calculation, one year of seltzer outsells a year of peak ad money about 1,050 times over ($63 million divided by $60,000). The crew’s share of the seltzer also makes up 53 percent of our total ($32 million of $60 million), from a product launched in June 2021 that sold out within minutes.
The $18 needs defending. A listing from a California liquor store prices a 12-pack at $19.99, about $1.67 a can, or $40 for 24. Retailers and distributors take their cut before the brand sees anything, so we credit the brand with a little under half.
Whose seltzer is it
The name on the can does not settle this. An Orange Coast profile from June 2025 credits Sam and John Shahidi as founders and counts more than 230 million cans sold since launch. CB Insights lists outside investors including the Family Fund and Blue Equity at the seed stage, and cites a 2026 article naming Forgeard as a co-founder. That is why we credit the crew with a quarter, and why a page that hands the whole brand to the YouTubers is probably too high.
$20 a month and a merch drop
The rest of the business looked more like a clothing label with a very loud marketing department. Full Send drops came regularly and mostly sold out within minutes, per the 2021 profile, and Send Club memberships cost $20 a month, with no member count given. The channel had about 7 million subscribers at that time. We could not open a more recent count we trust, so we do not use one. Steve Deleonardis, who appears in the crew’s videos, runs his own channel and brand, and we do not count his money here.
What would move the figure
A sale of Happy Dad would swap our 2 times revenue for an actual price. Volume is the other lever: the brand’s reported goal is more than 4 million cases in 2026, and at our assumptions each extra 500,000 cases adds $18 million to the brand’s value and $4.5 million to the crew’s share. Merchandise is the opposite risk, because the only revenue figure we could open is six years old.
Nelk Boys net worth FAQ
How much did the Nelk Boys make from Full Send?
Nelk’s parent company reportedly passed $50 million in revenue in 2020, a figure the crew shares with costs and partners. We assume about $3 million a year has been kept after tax.
How much is Happy Dad worth?
No sale or funding price is public. Our working number is about $126 million: 2025 volume at an assumed $18 a case, valued at 2 times revenue.
How much does YouTube pay the Nelk Boys?
A 2021 profile put ads at about $5,000 a month before the May 2020 cap and about 23 cents a month after it. By our math that drop is more than 21,000 times.
Who are the Nelk Boys?
Kyle Forgeard and Jesse Sebastiani founded the group in 2010 as Canadian students. John Shahidi was named as Full Send’s chief executive in a 2021 profile, and Steve Deleonardis is a well-known crew member with his own channel.
How many Happy Dad cans have been sold?
More than 230 million since the 2021 launch, according to a June 2025 profile. The 2025 volume is roughly 84 million cans, assuming 24 cans to a case.
Related profiles
How we estimate net worth
Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.
Last updated: November 2026.