Paris Hilton
- Net worth $300 million
- Birthday February 17, 1981
- Status -
- Country United States
- Source(-s) of wealth Businesswoman, DJ, TV Personality
How much is Paris Hilton Worth? Paris Hilton Net Worth in 2026
Paris Hilton’s net worth is estimated at $300 million as of October 2026. Hilton is an American businesswoman, DJ and media personality who turned reality television fame into a licensing business. The biggest drivers of the wealth are decades of fragrance and product licensing and her company 11:11 Media.
| Net worth | $300 million (estimate) |
|---|---|
| Estimated annual income | 11:11 Media reported on track for about $50 million a year in revenue in 2024 |
| Born | February 17, 1981, New York City (age 45) |
| Country | United States |
| Known for | The Simple Life, a global fragrance and licensing business, and founder of 11:11 Media |
| Main income sources | Brand licensing, fragrances, 11:11 Media, DJ fees, television and books |
How much is Paris Hilton worth in 2026?
We estimate Hilton’s net worth at about $300 million. It is an estimate, because 11:11 Media is private and licensing terms are confidential. Her perfumes have generated billions in retail sales, but she earns a licensing share of that, not the whole total. The company was reported in late 2024 to be on track for about $50 million in annual revenue at a profit margin above 50 percent, with no outside investment. Tracker estimates sit near $400 million. We choose a lower figure because retail sales and personal income are different things.
How Paris Hilton built it
- Turned fame into licensing. Her first perfume launched in 2004, and her fragrances generated billions in retail sales.
- Founded her own company. 11:11 Media was reported on track for about $50 million in annual revenue in late 2024.
- Added media and music. She is a DJ, released an album in 2024 and launched a skincare line in 2025.
Learn the wealth mindset behind Paris Hilton’s career in the Alux app.
Get the Alux appParis Hilton in 2026: what they have been working on
- 2026: Voiced Nancy in PAW Patrol: The Dino Movie and performed at Tomorrowland.
- January 2026: Executive produced the concert documentary Infinite Icon: A Visual Memoir.
- 2025: Launched the Parivie skincare line.
- December 2024: Paris & Nicole: The Encore premiered on Peacock.
- September 2024: Released her second album, Infinite Icon.
How Paris Hilton makes money
- Licensing: Her first perfume launched in 2004. In its 2011 fiscal year, her fragrance company reported $80.1 million in gross sales from her products.
- 11:11 Media: Reported on track for $50 million a year in revenue with margins above 50 percent.
- DJ fees: She has said some bookings paid up to $1 million, and a 2014 Ibiza run paid $2.7 million for four nights.
- Television and books: The Simple Life, Paris in Love, and the 2023 memoir Paris: The Memoir.
- Brand deals: Ambassador roles with NYX Professional Makeup, Karl Lagerfeld and Paul Mitchell.
What Paris Hilton teaches (and what to take from it)
Hilton’s business story is about owning a brand and licensing it widely. Four ideas, in our own words.
Turn attention into products
She moved from reality television to perfume in 2004. Fame is only useful if it points to something people can buy.
This week: List one thing your audience or network keeps asking you for, and sketch it as an offer.
License instead of building everything
Licensing partners handled manufacturing and distribution, which let her brand scale in many categories.
Try it: Find one task in your project you could hand to a partner who does it better.
Reinvent with the market
DJ sets, media production and a memoir show her moving to new formats over time.
Practice: Try one new format this week, such as a short video or a newsletter.
Keep the company lean
11:11 took no outside investment and reportedly kept margins above 50 percent.
Start small: Review your costs and cut one that does not produce results.
Career timeline
- 1981: Born in New York City.
- 2003: The Simple Life premieres on Fox.
- 2004: Launches her first perfume and publishes her first book.
- 2006: Founds Paris Hilton Entertainment and releases the album Paris.
- 2012: DJ debut in Brazil.
- 2021: Renames the company 11:11 Media.
- 2023: Publishes Paris: The Memoir.
- 2024: Releases Infinite Icon.
Early life and background
Paris Whitney Hilton was born in New York City in 1981, the great-granddaughter of Hilton Hotels founder Conrad Hilton. She became a New York nightlife regular in the 1990s and began modeling around 2000, before reality television made her famous.
Paris Hilton’s net worth FAQ
What is Paris Hilton’s net worth?
Paris Hilton’s net worth is estimated at $300 million as of October 2026. It is an estimate because her company is private.
How does Paris Hilton make money?
From product licensing and fragrances, her company 11:11 Media, DJ bookings, television and books.
How old is Paris Hilton?
Paris Hilton was born on February 17, 1981, so she is 45 years old.
What is Paris Hilton known for?
She is known for The Simple Life, her fragrance and licensing business and her work as a DJ.
How much did Paris Hilton make from DJ gigs?
She has said some bookings paid up to $1 million, and a 2014 Ibiza run paid $2.7 million for four nights.
How is Paris Hilton’s net worth estimated?
We take the licensing share of product sales, the reported revenue and margin of 11:11 Media, and DJ income, then adjust for tax. It is approximate.
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How we estimate net worth
Our estimates are based on public reporting, company valuations, and deal and earnings figures all compiled in an internal valuation model. They are approximate, and figures change over time as new information emerges.
Last updated: October 2026.
Photo: Bryan Berlin / Wikimedia Commons, CC BY-SA 4.0, cropped (source, license)